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BizReport | Social Marketing October 10, 2013

How to better engage advocates

Shoppers aren't just making purchase decisions in store aisles, many are checking up on products and brands through social media, review sites and by questioning trusted friends. Many of these 'trusted' sources are online brand advocates. One expert explains how... >>

BizReport | Blogs & Content June 13, 2011

Report: Why passion is important for brands

Social media has led brands to find influencers and brand advocates, but a new report from SAY Media, TRU and comScore indicates that these influencers may be more important than ever. Researchers believe brands need to connect with 'passionate voices'... >>

BizReport | Social Marketing May 11, 2011

Brand advocates motivated by altruism

Social networking company BzzAgent has just released a study on the actions, motivations and influence of brand advocates that shows they not only enjoy what they do but want as many people as possible to hear their message.... >>

BizReport | Research October 01, 2007

An anatomy of a passionista

New research from Yahoo and MediaVest suggests that harnessing the power of an online consumer’s passion can prove valuable to Internet marketers.... >>