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BizReport | Ecommerce May 30, 2012

Brands: Consumers won't wait on hold for you

Brands, if you're hold times are long you're losing customers and advocates. That, according to a new report from Ifbyphone. The report found that nearly three-quarters (73%) are more likely to recommend a brand which doesn't keep them waiting on... >>

BizReport | Advertising November 20, 2008

Hitwise: Brand searches aren't leading to branded websites

Brand marketers could be missing out on traffic and revenue. According to a recent report from metrics firm Hitwise, only about 10% of brand searches actually lead consumers to a brand's website. ... >>

BizReport | Trends & Ideas May 06, 2008

New Nielsen tools help marketers manage brand

Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment.... >>