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BizReport | Advertising archives August 23, 2017

Dunkin' Donuts to Dunkin: Good move or bad?

Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can... >>

BizReport | Advertising archives December 30, 2016

Expert: Brands must understand the product is the message

From native video to in-game ads to social and mobile and banners, there are more digital ad options than ever. Couple that will offline ad options, and it's no wonder many brands aren't sure where to go with the next... >>

BizReport | Advertising archives May 13, 2016

Top 3 tips to build your brand

Building a brand is about building you employees as well as making connections with consumers. One expert offers her top three tips on brand-building while also building up a company culture. ... >>

BizReport | Advertising archives April 21, 2016

Report: Look for more ad dollars to hit brand activation

There is a new trend in marketing and it is all about brand activation - or pushing advertising dollars into an area that uses customer behaviors and actions to engage across channels. According to a new report brand activation spending... >>

BizReport | Research archives January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top... >>

BizReport | Social Marketing November 02, 2014

Study: Instagram gaining traction with brands

Facebook and Twitter are still the 'big dogs' of social marketing, but new data indicates big brands are quickly taking note of Instagram. The image-based social network showed record growth between Q3 2013 and Q4 2014, according to the report.... >>

BizReport | Advertising archives September 03, 2014

The differences between American, European ads and why they matter

It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible.... >>

BizReport | Advertising archives May 06, 2014

Is Deal ID a good option for your brand?

Both private exchanges and Deal ID advertising options rely on a bid protocol and limited participation, but Deal ID has fixed prices and private exchanges don't. A typical private exchange involves one publisher with restrictions on buyer access and price... >>

BizReport | Blogs & Content archives March 12, 2014

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new infographic... >>

BizReport | Advertising archives June 21, 2013

YouTube Partner Program extended to advertisers

Are you using YouTube to enhance marketing efforts? New figures suggest that the social video platform now serves more 18 - 34 year olds in the U.S. than cable TV and top brands are using the channel to good effect.... >>

BizReport | Social Marketing April 19, 2013

How social can be dangerous for brands

The social space is a carrot many brands are intent on reaching as quickly as possible. But in addition to allowing brands to engage with consumers in new and more meaningful ways, the social space can also cause damage. Our... >>

BizReport | Blogs & Content archives April 02, 2013

Content suite upgrade eases management for publishers

This week OpenText is releasing an upgrade of their OpenText Media Management suite of tools; the upgrades include solutions to ease the creation, integration and distribution of online content. Through the solution content creators or marketing entities can also send... >>

BizReport | Research archives January 21, 2013

Report: Facebook tops Global Brands List - again

How does Brand A stack up against Brand B on a global scale? New data out from General Sentiment offers insight into how consumers feel about certain brands. Among the winners: Facebook, Apple and Amazon. Among the losers: Zurich Insurance,... >>

BizReport | Research archives November 19, 2012

Top 4 ways advocates will help brands through 2012 holidays

It is no secret that advocates are a kind of super hero for brands. These loyal and engaged consumers talk about brands, review products, tell friends and start conversations - in real life and through social media. One experts explains... >>

BizReport | Advertising archives November 08, 2012

3 types of brand advocates and why brands need them

A new infographic from Dachis Group sheds light on the hard-to-pin down brand advocate section of social marketing. While many brands are focused on getting high numbers of 'likes' on Facebook or followers on Pinterest or Twitter, studies show that... >>

BizReport | Advertising archives September 18, 2012

Microsoft Advertising announces first in global network of agencies

Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions.... >>

BizReport | Research archives August 15, 2012

How brands can get involved with high profile events like the Olympics

With all the buzz about how social media took off during the Olympics, how brands engaged fans of the athletes and teams, there is one more way businesses can become more relevant during high profile events like the 2012 Olympic... >>

BizReport | Ecommerce archives August 01, 2012

Store brands creeping up the acceptance list

Coupons are hot, but store brands might be a little bit hotter for shoppers looking to save some coin. That according to new research which indicates a growing number of consumers are shopping with store brands in mind as a... >>

BizReport | Advertising archives July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Advertising archives June 12, 2012

Report: Multi-Screeners engage with brands everywhere

When it comes to the television screen, the computer screen and the mobile screens those engaged with brands are looking for them in multiple locations. That, according to new data from comScore and the Coalition for Innovative Media Measurement (CIMM).... >>

BizReport | Ecommerce archives May 30, 2012

Brands: Consumers won't wait on hold for you

Brands, if you're hold times are long you're losing customers and advocates. That, according to a new report from Ifbyphone. The report found that nearly three-quarters (73%) are more likely to recommend a brand which doesn't keep them waiting on... >>

BizReport | Research archives March 05, 2012

Study: Our engagement with brands based on pleasure

When it comes to making purchases - both large and small - a growing theme is on price. Help consumers save money and they'll buy more products from you, goes some of the logic. But a new report from Crested... >>

BizReport | Social Marketing May 16, 2011

Platform help brands mine social data

Wondering how to get more from social media? With reports that social media isn't pushing as much commerce as once thought, many brands are looking for new solutions. The key, though, may be in using social media differently. Rather than... >>

BizReport | Advertising archives April 12, 2011

Tynt release may identify campaign shortcomings

Two new releases from online advertising hub Tynt may help brands and advertisers identify where campaigns are falling short and quickly make changes. The suite of tools leverages Tynt's 1.5 billion worldwide user graph to measure online and offline advertising... >>

BizReport | Advertising archives March 23, 2011

$4.5 million in funding round for connection hub Motista

Every business wants a better connection to their consumer base. While many rely on generalized web research, the Motista solution offers more specific details for businesses based on specific brands, segments and competing companies. The platform has announced a $4.5... >>

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