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BizReport | Social Marketing April 19, 2013

How social can be dangerous for brands

The social space is a carrot many brands are intent on reaching as quickly as possible. But in addition to allowing brands to engage with consumers in new and more meaningful ways, the social space can also cause damage. Our... >>

BizReport | Blogs & Content April 02, 2013

Content suite upgrade eases management for publishers

This week OpenText is releasing an upgrade of their OpenText Media Management suite of tools; the upgrades include solutions to ease the creation, integration and distribution of online content. Through the solution content creators or marketing entities can also send... >>

BizReport | Research January 21, 2013

Report: Facebook tops Global Brands List - again

How does Brand A stack up against Brand B on a global scale? New data out from General Sentiment offers insight into how consumers feel about certain brands. Among the winners: Facebook, Apple and Amazon. Among the losers: Zurich Insurance,... >>

BizReport | Research November 19, 2012

Top 4 ways advocates will help brands through 2012 holidays

It is no secret that advocates are a kind of super hero for brands. These loyal and engaged consumers talk about brands, review products, tell friends and start conversations - in real life and through social media. One experts explains... >>

BizReport | Advertising November 08, 2012

3 types of brand advocates and why brands need them

A new infographic from Dachis Group sheds light on the hard-to-pin down brand advocate section of social marketing. While many brands are focused on getting high numbers of 'likes' on Facebook or followers on Pinterest or Twitter, studies show that... >>

BizReport | Advertising September 18, 2012

Microsoft Advertising announces first in global network of agencies

Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions.... >>

BizReport | Research August 15, 2012

How brands can get involved with high profile events like the Olympics

With all the buzz about how social media took off during the Olympics, how brands engaged fans of the athletes and teams, there is one more way businesses can become more relevant during high profile events like the 2012 Olympic... >>

BizReport | Ecommerce August 01, 2012

Store brands creeping up the acceptance list

Coupons are hot, but store brands might be a little bit hotter for shoppers looking to save some coin. That according to new research which indicates a growing number of consumers are shopping with store brands in mind as a... >>

BizReport | Advertising July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Advertising June 12, 2012

Report: Multi-Screeners engage with brands everywhere

When it comes to the television screen, the computer screen and the mobile screens those engaged with brands are looking for them in multiple locations. That, according to new data from comScore and the Coalition for Innovative Media Measurement (CIMM).... >>

BizReport | Ecommerce May 30, 2012

Brands: Consumers won't wait on hold for you

Brands, if you're hold times are long you're losing customers and advocates. That, according to a new report from Ifbyphone. The report found that nearly three-quarters (73%) are more likely to recommend a brand which doesn't keep them waiting on... >>

BizReport | Research March 05, 2012

Study: Our engagement with brands based on pleasure

When it comes to making purchases - both large and small - a growing theme is on price. Help consumers save money and they'll buy more products from you, goes some of the logic. But a new report from Crested... >>

BizReport | Social Marketing May 16, 2011

Platform help brands mine social data

Wondering how to get more from social media? With reports that social media isn't pushing as much commerce as once thought, many brands are looking for new solutions. The key, though, may be in using social media differently. Rather than... >>

BizReport | Advertising April 12, 2011

Tynt release may identify campaign shortcomings

Two new releases from online advertising hub Tynt may help brands and advertisers identify where campaigns are falling short and quickly make changes. The suite of tools leverages Tynt's 1.5 billion worldwide user graph to measure online and offline advertising... >>

BizReport | Advertising March 23, 2011

$4.5 million in funding round for connection hub Motista

Every business wants a better connection to their consumer base. While many rely on generalized web research, the Motista solution offers more specific details for businesses based on specific brands, segments and competing companies. The platform has announced a $4.5... >>

BizReport | Advertising January 06, 2011

Are brands giving consumers too much control?

Moving into the second decade of the 21st Century, many brands may feel they've turned a corner. With the advent of social networks, brands have more contact with consumers and therefore should have a better relationship. What many brands are... >>

BizReport | Advertising January 05, 2011

Report: Brands must advertise sustainability efforts

The green movement isn't going away, and yet brands are likely seeing very little return on their green campaigns. Why? According to one report the fault lies with brands because they are not doing enough to engage consumers with their... >>

BizReport | Advertising October 21, 2010

Is your brand truly safe online?

Over the past year a lot has been said about brand safety, including where to place ads, where to listen to consumers' opinions and how to handle brand issues. Some marketers may think these options are all that are needed,... >>

BizReport | Ecommerce October 08, 2010

Buysight focuses on consumer insights

With a name change from Permuto to Buysight, the online platform is ready to focus not just on consumer acquisition and remarketing but on consumer insights. For brands across the web, finding in-market consumers and analyzing their browsing and buying... >>

BizReport | Advertising August 31, 2010

Partnership adds brand security in the online space

More brands log on to the online space every day and with those legitimate brands come fraudsters and not-so-legitimate businesses. Today brand security is a huge buzzword for businesses of all sizes, but many are still unsure how to ensure... >>

BizReport | Advertising July 27, 2010

LucidMedia DSP offers preemptive brand safety

A new level to your brand's safety on the Internet is being released today from LucidMedia's DSP. The offering gives brand marketers the ability to anticipate inappropriate content in real-time and before they purchase media for campaigns.... >>

BizReport | Mobile Marketing June 17, 2010

Verizon taps Zoove for mobile dial codes

Mobile service provider Verizon has partnered with direct response network Zoove for mobile dialing codes. Mobile dial codes are one way for brands and businesses to connect with opt-in mobile consumers through daily deals, applications, coupons and text messaging options;... >>

BizReport | Advertising March 29, 2010

Over one-third of consumers avoid brands with offensive ads

Some ads can do a brand more harm than good, according to a new Adweek Media/Harris poll. ... >>

BizReport | Advertising March 25, 2010

Proximic launches brand protection platform

One more tool has arrived in the fight against bad press: a brand protection tool from contextual ad firm Proximic. The platform puts brand advertisers in the driver's seat by verifying where ads are placed online, both in ad-space and... >>

BizReport | Advertising February 18, 2010

Visible Measures releases Super Bowl social video viewing study

Visible Measures, a viral video tracking and measurement firm, has just released preliminary results of its Super Bowl Ads Study and found Doritos to be the most-viewed brand in social video.... >>

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