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BizReport | Email Marketing September 22, 2011

Return Path: Inbox placement rate more important than bounce

New figures released by Return Path show that globally only 81% of all permissioned email makes it to the inbox and that email marketers should focus on "inbox placement" rather than bounce rates. ... >>

BizReport | Email Marketing August 01, 2011

Time to clean up email lists for holiday campaigns

The holiday season is looming and email marketers are vying to be the first to reach the inbox. But marketers that go ahead without cleaning up their email lists could damage both their ROI and reputation.... >>

BizReport | Email Marketing June 29, 2011

Email "healthy and growing" finds Harte-Hanks study

Email delivery rates are up and bounce rates are down reveals a new report from Harte-Hanks, indicating email marketers are improving in the areas of targeting and list management. But it's not all good news.... >>