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BizReport | Advertising archives March 17, 2017

Global online ad fraud far higher than ANA estimates

The findings of a recent survey suggest that global online fraud, dubbed the bank robbery of the digital age, could top $16bn this year, far more than the Association of National Advertisers' annual estimate. ... >>

BizReport | Internet January 31, 2017

94% of all websites experienced a bot attack in 2016

Bots continue to account for more online traffic than humans but, according to new figures released by Imperva Incapsula, the positive news is that, despite a slight rise in bot activity, that increase is attributed to good bots. ... >>

BizReport | Social Marketing October 18, 2016

Oxford University study reveals presidential battle of the bots on Twitter

A University of Oxford study has found that, while Donald Trump may have appeared to win the war of words on Twitter following the latest Presidential debate, nearly a third of all those pro-Trump Tweets may actually have come from... >>

BizReport | Internet August 15, 2016

Expert: Drawbacks to employing bots

There has been some expansion in the use of marketing bots across the digital space over the past year, primarily in the B2B space. One expert believes we'll see more growth across both B2B and B2C spaces, but warns there... >>

BizReport | Advertising archives August 12, 2016

Expert: How marketing bots are impacting B2B, B2C brands

From cloud storage to automating campaign creative, more and more businesses are pushing the tech attached to their business. One expert looks at how marketing bots are impacting both B2B and B2C brands. ... >>

BizReport | Internet March 24, 2016

Study: 88% of bot traffic from 'advanced' sources

The bots they are a'changing. That's the takeaway from a new Distil Networks study, which found that Advanced Persistent Bots are on the rise. According to the report nearly half (46%) of online traffic comes from bots, and 18% from... >>

BizReport | Internet June 15, 2015

Bots now account for more Internet traffic than humans

Bots now account for more site visits than humans, according to new data released by Distil Networks.... >>

BizReport | December 03, 2012

Is your website's captcha putting off mobile users?

Captchas have proved to be a popular security feature online, but when consumers are forced to use them on a mobile device they can be fiddly and frustrating to use, and can result in site abandonment.... >>

BizReport | Advertising archives October 01, 2012

Solve Media: Bots responsible for 10% of online traffic

Solve Media has revealed details of a 20-month study that found an estimated 10% of all online traffic isn't generated by humans - it's the result of bot activity.... >>

BizReport | Internet March 15, 2012

Study: 31% of your website traffic is non-human, potentially malicious

Masses of information passes through the Internet every second of every day but, according to a new study from cloud-based security firm Incapsula, over half of that traffic is not generated by humans. ... >>

BizReport | Research archives January 24, 2012

Game-based CAPTCHA alternative offers increased security, fun for users

CAPTCHAs have long been used as a means of defense against hackers and bots but the increasing trend of outsourcing the hacking of CAPTCHAs to cheap labor forces could prompt the search for a different method. How about the gamification... >>

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