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BizReport | Advertising February 07, 2014

How to tell if traffic is bot-related

According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual... >>

BizReport | Email Marketing May 25, 2010

MessageLabs: The Return of the Storm Botnet

An old favorite, sarcastically speaking, in the email world has returned: this month, MessageLabs found that the infamous Storm Botnet has reappeared on the Spam horizon. Researchers found the first incidents of Storm spamming consumers on April 30, 2010 and... >>

BizReport | Research April 29, 2010

Burst, Anchor partnership improves click rate

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for... >>

BizReport | Email Marketing April 28, 2010

MessageLabs: SPAM tied to Windows OS

New research out from MessageLabs shows a changing of the guard in Botnet World. According to the latest numbers from MessageLabs, the Rustock botnet is now the largest, most active botnet, surpassing Cutwail over the past month. Researchers have also... >>

BizReport | Advertising November 13, 2009

Suite of tools released to fight fraudsters

When it comes to fighting click fraud marketers all want answers. How do they fight? Where do they fight? How do they begin? A newly released suite of tools from Epic Advertising's Online Intelligence may be a help, by monitoring... >>

BizReport | Research October 28, 2009

New click fraud hotspots identified

A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers. The good news? Click fraud has declined by a small amount. The bad news? Fraudsters... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Email Marketing September 30, 2009

MessageLabs: Botnets a threat to email marketing

Although this isn't technically 'new' news, a recent MessageLabs report indicates that botnets may be the biggest threat to email marketing. According to the latest numbers from MessageLabs, botnets are reponsbile for 88% of spam emails sent; botnets are responsible... >>

BizReport | Ecommerce August 24, 2009

Tata platform offers DDoS detection

A new offering from Tata Communications could give online publishers and marketers better security when it comes to the online marketplace. Called Internet Clean Pipe, the platform offers DDOS protection, giving online businesses secure bandwidth in which to do business.... >>

BizReport | Email Marketing July 30, 2009

Translation pushes global spam rates

Looking for good news on the SPAM front? Don't look for it here. According to the latest research from MessageLabs, the global SPAM rate is now over 90%. According to the report some European countries are seeing SPAM rates of... >>

BizReport | Research July 23, 2009

Click Fraud drops 3+% year over year

Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is... >>

BizReport | Research July 17, 2009

Click Forensics releases new tool to fight fraud

Another tool is now available to marketers in the fight against click fraud. Today Click forensics releases the "Block List" tool to help marketers block certain IP addresses, websites and advertising networks serving up fraudulent clicks. Doing this could help... >>

BizReport | Email Marketing July 08, 2009

Short URLs the latest spam trend

The latest trend for spammers may not be botnets or faked domains. According to a new report from Symantec's MessageLabs, in the past week short URL spam has skyrocketed to account for 2% of all spam messages. While this may... >>

BizReport | Social Marketing June 30, 2009

What social click fraud means for marketers

Word is out that Facebook's marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue for the year. However, news that fraudsters are targeting the social network have... >>

BizReport | Email Marketing June 30, 2009

MessageLabs: Spam flies past 90%

When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming... >>

BizReport | Email Marketing May 28, 2009

Symantec: Spam spikes 5%

If you noticed a bit more spam in your inbox over the past month, you aren't alone. According to the latest Symantec MessageLabs report, spam spiked 5.1% to reach just over 90% of all corporate emails. Are spammers becoming smarter... >>

BizReport | Research July 27, 2008

Click fraud, botnet use rises

Click fraud continues to climb year-on-year, according to the latest Click Fraud Index figures, and botnets continue to be increasingly responsible for fraudulent traffic. ... >>

BizReport | Research April 29, 2008

Click fraud rate up year on year

The top ad networks have been taking the issue of click fraud seriously, but year on year the rate continues to rise, reports Click Forensics.... >>

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