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BizReport | Research archives October 24, 2013

Survey: More workers moving in with parents, underemployed

This will not come as a shock: Baby Boomers are making more than either Gen Xers or Gen Y. It stands to reason as Boomers have been in the job market longer. What is interesting, in a new report out... >>

BizReport | Research archives October 21, 2013

Brands: Top 3 reasons you should focus on Boomers

With Halloween less than 2 weeks away, many brands are finalizing holiday advertising plans. Many will focus on Millennials or young families, but some experts say this is a mistake. Instead, they say Boomers are the place to focus this... >>

BizReport | Social Marketing November 01, 2010

Study: For social, brands may want Gen X

Give another high-five to Generation X. According to a recent Citrix online study, Gen X-ers are more likely to be found social networking at work than their younger Gen Y counterparts. While many experts have pushed the theory that younger,... >>

BizReport | Research archives July 21, 2010

Nielsen: Marketers not making most of Boomer demo

George Clooney aside, Baby Boomers may not be as sexy as Gen-X or Millenials, but marketers still need them. Why? Because the Boomer generation is now the largest in the US, they hold a vast amount of wealth and they're... >>

BizReport | Social Marketing June 11, 2010

AARP: Net-savvy, social networking seniors prefer Facebook

As someone who has recently gone further back in my family history thanks to several octogenarian and nonagenarian Facebook users, I can certainly agree with the recent findings of AARP which show ageing Americans to be Internet savvy and social.... >>

BizReport | Blogs & Content archives January 28, 2010

Study: Boomers consuming more media

Don't look to Millenials as the touchstone for how much time is spent online. According to a recent report from CPH Research baby boomers, those between age 42 and 64, are spending more time online and are least willing to... >>

BizReport | Ecommerce archives November 20, 2009

CTAM: Don't forget matures in email, ecommerce marketing

When it comes to ecommerce and email, many marketers are focusing on Gen X and Boomers, but a recent study from the Cable & Telecommunications Association for Marketing (CTAM) indicates this could be a mistake. Although younger generations are generally... >>

BizReport | Research archives January 08, 2009

Geriatrics gear up with gadgets

A new joint study from the Consumer Electronics Association and TNS Compete discovered that age is no barrier when it comes to tweeting, searching and texting. ... >>

BizReport | Social Marketing November 19, 2008

Luxury car brand embraces social networking

Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. ... >>