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BizReport | Research September 03, 2008

Why the Boomer market is more important than ever

Gen X and Y and the Millenials may seem like the sexiest consumers for online marketers to target but according to a new report, they are not. Researchers have found that Boomers (those aged 40 - 59) are actually spending... >>

BizReport | Research June 29, 2007

Boomer generation is a key online demographic

Marketers may have the wrong idea about the boomer generation. According to new research from Focalyst, only about 9% are truly affluent, however, marketers can still make an impact by correctly targeting these members of society. ... >>

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