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BizReport | Advertising January 20, 2014

Interactive units top releases from ePrize, blurbIQ

This week, new campaigns will hit the online space with greater interactivity; brands are hoping this increased interactivity will translate to enhanced engagement.... >>

BizReport | Advertising November 25, 2013

Three new releases put images forward

This holiday season there are three new ad releases which may help paint a better picture for brands - through both advertising and customer service.... >>

BizReport | Advertising August 02, 2013

blurbIQ, YieldMetrics announcements signal changes to video, analysis sectors

Two announcements this week in the online ad space signal changes coming to advertisers and brands. Here's how:... >>

BizReport | Advertising July 19, 2013

Video Ad Roundup: Platforms pushing video in new ways, to new users

A trio of new tools and partnerships may help brands better engage with video to worldwide consumer bases. Here's how:... >>

BizReport | Advertising March 20, 2013

Ad units offer cross-platform, video options

A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to... >>

BizReport | Advertising April 09, 2012

Pardon the Interruption? Ad provider says yes

The consumer interest in online video shows no signs of waning; if anything, consumers seem more interested in online viewing each month. What is the best way to engage the consumer with the content and from that create a buying... >>

BizReport | Viral Marketing December 27, 2011

Top 3 Video trends for 2012

Viewers streamed to the Internet to watch original content, film trailers/behind-the-scenes previews and other clips in record numbers throughout 2011. More television programming hit online platforms, as well, but short-form content was still the big winner for consumption. What can... >>

BizReport | Advertising September 30, 2011

Video: Interrupted? Yes, and it increases engagement, too

Interruptions may be not be quite the, uh, interruption these days. First data from KN Dimestore and Vizu found that inserting questionaires into ads could increase engagement; now new data from blurbIQ finds that inserting questions and surveys into video... >>

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