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BizReport | Social Marketing May 10, 2013

Online 'thumbs up' crucial to moms' purchasing decisions

Parenting and retail brands need to keep a close eye on what's being said in online social circles, as many moms in the UK rely on blogs, reviews, and social chatter to help make purchase decisions. ... >>

BizReport | Social Marketing March 29, 2012

Social media is new customer service frontier

More and more consumers are turning to the likes of Facebook and forums to voice complaints and search for information, according to a new report from TNS, drastically changing the face of customer service. ... >>

BizReport | Blogs & Content January 30, 2012

Study finds huge drop in corporate blogging

A study of the Inc. 500 companies by the University of Massachusetts reveals that far less are adopting blogging as a social media tool today than they did a couple of years ago. ... >>

BizReport | Research June 14, 2011

What's in a social network? Plenty, say marketers, politicians

Social networks are quickly becoming a go-to advertising destination for both small and large businesses, but even more than business-based advertising, politicians are finding the social space has much to offer. It is specifically in Facebook, but other social destinations... >>

BizReport | Blogs & Content June 13, 2011

Report: Why passion is important for brands

Social media has led brands to find influencers and brand advocates, but a new report from SAY Media, TRU and comScore indicates that these influencers may be more important than ever. Researchers believe brands need to connect with 'passionate voices'... >>

BizReport | Blogs & Content February 08, 2011

Blog posts wield more influence over time

A study from Stanford University has found that, over time, bloggers wield more influence than mainstream publications in areas such as entertainment and technology. ... >>

BizReport | Blogs & Content August 16, 2010

Real-world friends most trusted online source

Even in the digital age, when a wealth of information can be researched and found across a multitude of online channels, it's the words of real-world friends and family that remain the most trusted, according to a new report from... >>

BizReport | Social Marketing June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy.... >>

BizReport | Blogs & Content June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up.... >>

BizReport | Blogs & Content June 08, 2010

Sysomos reveals blogger demographics

By analyzing over 100 million blog posts social media monitoring and analytics firm Sysomos created a picture of what today's blogger looks like. The results are largely unsurprising. ... >>

BizReport | Blogs & Content March 01, 2010

Five ways to encourage comments on your blog

After writing and publishing a blog post you sit back and wait for the comments to roll in. But, often than not, there's barely a trickle and in most cases, a complete drought. What can you do to increase comments... >>

BizReport | Social Marketing February 15, 2010

dotCommerce: Over half U.K. retailers not using social media

Under half of Britain's retailers have some sort of social media presence, according to new research from dotCommerce, and of those that do few are making the most of the channel. ... >>

BizReport | Blogs & Content February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out.... >>

BizReport | Blogs & Content January 25, 2010

Pope to priests: Give us this day our daily blog

The leader of the Catholic Church has announced to his leaders and priests that they should be actively involved with the digital era and has called for a strong pastoral presence online.... >>

BizReport | Ecommerce January 18, 2010

Six New Year resolutions for businesses taking the plunge online

No doubt, there are many companies out there whose New Year resolution is to take their business online. That's right, there are still businesses, big and small, who have not yet made the leap. But leap they will and while... >>

BizReport | Blogs & Content January 11, 2010

Want more blog traffic? Tweet all your blog posts.

Looking for a way to get more traffic to your blog? Have you tried using Twitter to broadcast your posts? No? Well, perhaps it's about time you did. ... >>

BizReport | Social Marketing October 14, 2009

Social media influences young consumers' choice of bank

In the Internet age, which channels are best for banks to use in order to recruit the younger demographics? According to new report from Ad-ology Research, video and social media should be top of marketers' lists. ... >>

BizReport | Search Marketing October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged... >>

BizReport | Social Marketing October 02, 2009

More U.S. hospitals operating on social media platforms

Healthcare isn't new to the Internet, but it is relatively new to social media. However, already there are hundreds of hospitals across the U.S. embracing social media to engage with patients and share medical knowledge and experiences. ... >>

BizReport | Social Marketing September 24, 2009

New technology allows marketers to identify and engage online influencers

Do you know who the influencers are in online communities? Are you able to identify and engage those people who could enable your messages to travel far and wide? It's not an easy group to identify, but new technology has... >>

BizReport | Social Marketing September 10, 2009

Want better Facebook results? Try Tuesday

No, Tuesday isn't a social marketing company or expert. Tuesday is Tuesday - the day of the week. According to a recent report from social media service provider ViTrue, click through rates on social network Facebook are nearly 10% higher... >>

BizReport | Social Marketing September 02, 2009

Brand marketing on socnets not influencing women

It's well known that women are highly engaged with social media. They blog, they review, they socialize on networks such as Facebook. But what's not so well-known is that they aren't particularly influenced by brands present in those spaces.... >>

BizReport | Social Marketing September 01, 2009

Is social media here to stay? Marketers think so.

Is social media still considered a fad? Or is it here to stay? According to the findings of Equation Research's 2009 Marketing Industry Trends Report, the future of social media looks bright. ... >>

BizReport | Blogs & Content September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some... >>

BizReport | Blogs & Content July 13, 2009

Do blogs beat traditional media outlets at breaking news?

Blogs are an important source of news and current affairs for many Internet users, but how do they measure up to traditional news outlets when it comes to speed of news delivery?... >>

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