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BizReport | Blogs & Content May 01, 2008

LGBTs more receptive to blogs than heterosexuals

Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications.... >>

BizReport | Blogs & Content February 28, 2008

Web 2.0 used by half of enterprises - does it pay off?

That is the question asked by researchers in a new report which found 54% of enterprises and more than 70% of companies with fewer than 500 employees are using blogs, RSS feeds, social marketing and online video to reach out... >>

BizReport | Blogs & Content January 31, 2008

Marketers can track how social networking effects brand

Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise,... >>

BizReport | Blogs & Content January 21, 2008

Marketers may benefit from turning to blogs

They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too.... >>

BizReport | Social Marketing December 19, 2007

Social media use to take off

Three-quarters of all broadband users will use social media in 2012, forecasts Strategy Analytics, as user-generated content increasingly competes with professional media.... >>

BizReport | Trends & Ideas November 26, 2007

CCC, Newstex partner to license rights to blogs

A recent agreement between Newstex, an online aggregator service and the Copyright Clearance Center (CCC) could change the way consumers - and advertisers - look at blogs. The partnership would allow content creators to easily copyright their blogs, making the... >>

BizReport | Advertising November 22, 2007

Babycenter.com launches new parenting network

BabyCenter.com has expanded its suite of advertising solutions to include a plethora of leading parenting voices by partnering with Federated Media Publishing Inc.... >>

BizReport | Research November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. ... >>

BizReport | Research September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers.... >>

BizReport | Blogs & Content September 13, 2007

comScore introduces Conversational Media Report

Building a brand starts with, and continues to utilize, conversation. Now, comScore has introduced a way for marketers to measure the audience that conversational media attracts. ... >>

BizReport | Research September 12, 2007

Deloitte: half of viewers watch while the other half listen

A recent study indicates that marketers may only need to worry about 50% of the population. That is because only about half of Internet viewers are watching - video, ads or other content - and the other half is simply... >>

BizReport | Blogs & Content August 31, 2007

Three-quarters of U.S. youngsters have visited a blog

While a recent eMarketer study found that most British businesses don’t currently use blogs on a regular basis, new research by Synovate for MediaPost’s Marketing Daily is far more optimistic about the future of blogging in the U.S.... >>

BizReport | Blogs & Content August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. ... >>

BizReport | Research August 29, 2007

Web 2.0 content sites are better for marketers

All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several Web 2.0 platforms. ... >>

BizReport | Research August 08, 2007

US consumers increasingly turn to alternative media

A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. ... >>

BizReport | Blogs & Content July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different... >>

BizReport | Trends & Ideas July 17, 2007

Standards and practices to be developed for podcast ads

Advertisers and marketers wanting a bit of input into the developing markets of podcast and other audio/video content may get their chance. The Association for Downloadable Content (ADM), a recently formed professional organization, is creating a list of standards for... >>

BizReport | Trends & Ideas July 16, 2007

UGC consumers outnumber UGC creators

Online marketers might do well to find popular creators of user generated content and advertise with them. That is because, according to a recent eMarketer report, UGC consumers are rabidly consuming the content of a few popular UGC creators.... >>

BizReport | Blogs & Content June 11, 2007

NBC allows widget syndication

A new form of syndication could bring even more traffic - and potential advertising resources - to the world of blogging. According to reports, NBC will allow content hungry bloggers to place video clips on websites through widgets. ... >>

BizReport | Blogs & Content May 31, 2007

Improve your content - boost ad sales

Content is king. Whether advertising on a news and information website, a personal blog or within the local attractions section of a tourist destination travelogue, the right content and the right ad can greatly impact advertisers' bottom lines. But first,... >>

BizReport | Latest Headlines May 22, 2007

China backs down from requiring bloggers use real names

China revised a controversial regulation that would require bloggers to use their real names when registering blogs. Internet users are now "encouraged" to submit their names. ... >>

BizReport | Latest Headlines May 15, 2007

Soldier's blog of post-war Iraq wins Lulu Blooker Prize

A U.S. soldier describing his experience in war-torn Iraq has walked away with the $10,000 2007 Lulu Blooker Prize. This comes amid the U.S. government's campaign to restrict soldiers' blogs that have not won prior approval from the government.... >>

BizReport | Trends & Ideas April 27, 2007

Advertisers opt-out of some RSS content

With the buzz about blog and RSS advertising why would a marketer opt-out of advertising on such platforms? Because of the inability to control what publishers put on their pages and the fear that the content might offend or annoy... >>

BizReport | Blogs & Content April 17, 2007

"Splogosphere" growing faster than ever

For about the blogosphere, the fastest growing segment of the Internet is now the splogosphere. According to the latest State of the Blogosphere report, between 3,000 and 7,000 splogs are created every day.... >>

BizReport | Research April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general... >>

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