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BizReport | Advertising archives May 29, 2017

Deals and promotions, not celebs or blogs, inspire vacation destination choice

Deals and promotions are the main inspiration for vacation destinations, according to new research from Expedia Media Solutions, way ahead of social media search or a celebrity endorsement. ... >>

BizReport | Blogs & Content archives March 15, 2016

Google posts advice to bloggers who receive freebies for reviews

Bloggers - take note. Google wants you to disclose, be original and provide nofollow links in posts reviewed in exchange for free products.... >>

BizReport | Blogs & Content archives December 02, 2015

Survey indicates slow decline in personal blogs as bloggers become more client-focused

A survey by Orbit Media Studios has found that blogging is moving away from being a hobby and becoming more of a profession as more bloggers write for clients rather than themselves. ... >>

BizReport | Blogs & Content archives May 19, 2015

Bloggers more trustworthy than work colleagues, brands, and celebrities

What are the most-trusted sources of information? According to a survey by Affilinet, friends and family are the most trustworthy source, and brands are only slightly more trustworthy than politicians. ... >>

BizReport | Mobile Marketing March 16, 2015

Image optimization key to acceptable mobile page load times

Websites need to load quickly on mobile devices, and this is doubly true for image-heavy news websites. However, according to new research by Trilibis, the majority of top news websites perform poorly on mobile.... >>

BizReport | Blogs & Content archives January 07, 2015

Jones Media, SheKnows in exclusive partnership

Women-centric content portal SheKnows has entered into an exclusive partnership with Jones Media. The portal, which numbers 84.5 million unique visitors each month has shown strong growth over the past year, including the acquisition of BlogHer and StyleCaster Media Group.... >>

BizReport | Social Marketing May 10, 2013

Online 'thumbs up' crucial to moms' purchasing decisions

Parenting and retail brands need to keep a close eye on what's being said in online social circles, as many moms in the UK rely on blogs, reviews, and social chatter to help make purchase decisions. ... >>

BizReport | Social Marketing March 29, 2012

Social media is new customer service frontier

More and more consumers are turning to the likes of Facebook and forums to voice complaints and search for information, according to a new report from TNS, drastically changing the face of customer service. ... >>

BizReport | Blogs & Content archives January 30, 2012

Study finds huge drop in corporate blogging

A study of the Inc. 500 companies by the University of Massachusetts reveals that far less are adopting blogging as a social media tool today than they did a couple of years ago. ... >>

BizReport | Research archives June 14, 2011

What's in a social network? Plenty, say marketers, politicians

Social networks are quickly becoming a go-to advertising destination for both small and large businesses, but even more than business-based advertising, politicians are finding the social space has much to offer. It is specifically in Facebook, but other social destinations... >>

BizReport | Blogs & Content archives June 13, 2011

Report: Why passion is important for brands

Social media has led brands to find influencers and brand advocates, but a new report from SAY Media, TRU and comScore indicates that these influencers may be more important than ever. Researchers believe brands need to connect with 'passionate voices'... >>

BizReport | Blogs & Content archives February 08, 2011

Blog posts wield more influence over time

A study from Stanford University has found that, over time, bloggers wield more influence than mainstream publications in areas such as entertainment and technology. ... >>

BizReport | Blogs & Content archives August 16, 2010

Real-world friends most trusted online source

Even in the digital age, when a wealth of information can be researched and found across a multitude of online channels, it's the words of real-world friends and family that remain the most trusted, according to a new report from... >>

BizReport | Social Marketing June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy.... >>

BizReport | Blogs & Content archives June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up.... >>

BizReport | Blogs & Content archives June 08, 2010

Sysomos reveals blogger demographics

By analyzing over 100 million blog posts social media monitoring and analytics firm Sysomos created a picture of what today's blogger looks like. The results are largely unsurprising. ... >>

BizReport | Blogs & Content archives March 01, 2010

Five ways to encourage comments on your blog

After writing and publishing a blog post you sit back and wait for the comments to roll in. But, often than not, there's barely a trickle and in most cases, a complete drought. What can you do to increase comments... >>

BizReport | Social Marketing February 15, 2010

dotCommerce: Over half U.K. retailers not using social media

Under half of Britain's retailers have some sort of social media presence, according to new research from dotCommerce, and of those that do few are making the most of the channel. ... >>

BizReport | Blogs & Content archives February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out.... >>

BizReport | Blogs & Content archives January 25, 2010

Pope to priests: Give us this day our daily blog

The leader of the Catholic Church has announced to his leaders and priests that they should be actively involved with the digital era and has called for a strong pastoral presence online.... >>

BizReport | Ecommerce archives January 18, 2010

Six New Year resolutions for businesses taking the plunge online

No doubt, there are many companies out there whose New Year resolution is to take their business online. That's right, there are still businesses, big and small, who have not yet made the leap. But leap they will and while... >>

BizReport | Blogs & Content archives January 11, 2010

Want more blog traffic? Tweet all your blog posts.

Looking for a way to get more traffic to your blog? Have you tried using Twitter to broadcast your posts? No? Well, perhaps it's about time you did. ... >>

BizReport | Social Marketing October 14, 2009

Social media influences young consumers' choice of bank

In the Internet age, which channels are best for banks to use in order to recruit the younger demographics? According to new report from Ad-ology Research, video and social media should be top of marketers' lists. ... >>

BizReport | Search Marketing October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged... >>

BizReport | Social Marketing October 02, 2009

More U.S. hospitals operating on social media platforms

Healthcare isn't new to the Internet, but it is relatively new to social media. However, already there are hundreds of hospitals across the U.S. embracing social media to engage with patients and share medical knowledge and experiences. ... >>

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