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BizReport | Social Marketing April 26, 2010

HubSpot finds Twitter follower count sweet spot

How many Twitter followers does it take to make the medium a successful lead generator? This question, pondered by many a marketer, has been answered by Hubspot.... >>

BizReport | Blogs & Content archives February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out.... >>

BizReport | Blogs & Content archives January 11, 2010

Want more blog traffic? Tweet all your blog posts.

Looking for a way to get more traffic to your blog? Have you tried using Twitter to broadcast your posts? No? Well, perhaps it's about time you did. ... >>

BizReport | Social Marketing September 22, 2009

Manpower, not budget, being allocated to social technologies

Recent studies have suggested that professionals are increasingly using social technologies within key areas of business, with marketing being its prime use. But not all professionals are willing to throw valuable budget at social technologies, instead they prefer to dedicate... >>

BizReport | Blogs & Content archives September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some... >>

BizReport | Research archives May 28, 2009

Nielsen: Mommy blogger power grows

Recent research from Nielsen Online found that mommy bloggers are an online force to be reckoned with as their number, and power, continues to rise. ... >>

BizReport | Social Marketing March 04, 2009

TopRank readers tip blogging as top marketing tactic for '09

TopRank ran a poll to find out what their reader's preferences for digital marketing were for the coming year. They found that several social media tactics were among the top choices.... >>

BizReport | Social Marketing February 17, 2009

Pew: Twitter users young, social and mobile

Who are Twitter users and what do they use the micro-blogging site for? These questions and more are answered in the Pew Internet & American Life Project's most recent survey of online Americans. ... >>

BizReport | Social Marketing February 03, 2009

Report: Blogging tops social marketing efforts

A recent survey by Hubspot shows that, for most marketers, a company blog leads the way into the social marketing world. But, is a company blog enough? And, are marketers using blogs and social networks to their best advantage?... >>

BizReport | Blogs & Content archives February 02, 2009

The win-win-win of guest blogging

By writing a post for someone else's blog you can increase awareness of, and traffic to, your site, deliver different perspectives and content to the blog and provide readers with a range of broader opinion and advice. But where do... >>

BizReport | Social Marketing November 29, 2008

Need for customer engagement drives social media uptake

In an era where price sensitivity, a focus on quality and intolerance for bad customer service reign, marketers must find new ways to interact with and retain customers. Social media fits the bill, with many looking to the channel to... >>

BizReport | Blogs & Content archives November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Blogs & Content archives September 23, 2008

Technorati: Blogs are media

Across the globe, 184 million people have started a blog and over three-quarters of active Internet users read blogs. Technorati’s annual “State of the Blogosphere” report reveals the latest figures behind blogging in a week-long series of releases. ... >>

BizReport | Blogs & Content archives August 25, 2008

The Pros and Cons of a Corporate Blog

Today it seems everyone has one. Every day, keyboards clatter as personal and commercial bloggers around the globe add the next installment to their online journals. But are blogs really worth the time and upkeep, and can they do more... >>

BizReport | Blogs & Content archives July 02, 2008

Blog comments - add value or keep schtum

Blogs are powerful tools for driving traffic and engaging consumers and even if you don’t have one you can use other blogs to raise awareness for your product or service by leaving comments. ... >>

BizReport | Blogs & Content archives June 11, 2008

U.K. blogs attract record numbers

The U.K. is way ahead of the U.S. in terms of visits to weblogs which last week hit an all time high, as Hitwise’s recent study results show.... >>

BizReport | Blogs & Content archives May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners.... >>

BizReport | Blogs & Content archives May 01, 2008

LGBTs more receptive to blogs than heterosexuals

Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications.... >>

BizReport | Blogs & Content archives March 05, 2008

Bloggers beware, ad scam circulates

One company’s faith in a third party to handle its online marketing has led to accusations of spam, suspicions of scam and a dodgy reputation.... >>

BizReport | Social Marketing December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. ... >>

BizReport | Blogs & Content archives August 31, 2007

Three-quarters of U.S. youngsters have visited a blog

While a recent eMarketer study found that most British businesses don’t currently use blogs on a regular basis, new research by Synovate for MediaPost’s Marketing Daily is far more optimistic about the future of blogging in the U.S.... >>

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