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BizReport | Blogs & Content archives March 22, 2017

More brands building relationships with bloggers

The latest Global Bloggers Survey from Bloggers Required provides insight into the current state of relationships and developments between bloggers, brands and communication specialists. ... >>

BizReport | Blogs & Content archives April 05, 2016

Parents turning to trend-setting bloggers, vloggers for children's fashion

Recent reports reveal that celebrity endorsements are not the powerful persuaders of purchase decisions once imagined. Instead, online influencers such as bloggers, vloggers, and even Instagrammers are the ones turning heads and, as Rakuten Marketing has found, that is even... >>

BizReport | Blogs & Content archives March 30, 2016

'A'-lister endorsements get an 'F' among Millennials

Consumers are more likely to purchase a product in-store when endorsed by a non-celebrity blogger than an A-list celebrity, according to a new nation-wide survey of consumers by Collective Bias.... >>

BizReport | Blogs & Content archives March 01, 2016

Brands should embrace the beauty of bloggers

Beauty bloggers, and not the makeup artists behind cosmetic brands, are the main influencers in the market, according to new research from Fashionbi, thanks to their daily activeness and one-on-one reach with fans. ... >>

BizReport | Internet March 18, 2014

Content marketing a growing marketing activity

Just over half of B2B brands and 68% of B2C brands have a content marketing budget in place, finds new research from comms agency Bite, but fewer than a third are able to measure the return on investment. ... >>

BizReport | Internet March 07, 2014

Getty Images makes millions of images free to embed

Many photographers have benefited from the Internet, but the environment has also proved challenging when it comes to copyright, giving credit where it's due and payments. Now, photography firm Getty Imagess has made tens of millions of its images free... >>

BizReport | Internet August 22, 2013

Social media toolbox takes PR and newsrooms into the social future

PR professionals need to rethink how they distribute news in today's online and social environment. Engaging, rich media content is where it's at, and I spoke to one of the co-founders of Prezly, a social media toolbox for PR professionals,... >>

BizReport | Social Marketing May 30, 2013

Social media industry report reveals podcasting in, daily deals out

The 2013 Social Media Examiner industry report has been released. It reveals that social media continues to be seen as an important marketing activity, although questions remain about effectiveness.... >>

BizReport | Blogs & Content archives February 19, 2013

61% of SMBs do not outsource content creation

A recent survey from online business training company reveals that a growing number of small businesses are using using content marketing, and to great effect. Use of video content is set to rise significantly in 2013. ... >>

BizReport | Social Marketing May 25, 2012

Noise, spam and self-promotion are Twitter turn-offs

Have you ever wondered why you've been "Unfollowed" on Twitter? An Econsultancy poll reveals the most common reasons why you might see your Follower count dwindle.... >>

BizReport | Blogs & Content archives April 30, 2012

How to get a blogger to read, not ditch, your email pitch

Every day, journalists and bloggers wake to inboxes bursting at the seams with press releases and launch packs. Few of those emails will ever be acted upon, or even read. Here are five ways to make sure your email doesn't... >>

BizReport | Blogs & Content archives April 23, 2012

Study: Blogging in decline as social media takes over

New research by the University of Massachusetts Dartmouth reveals that corporate blogging is in decline as corporates turn to social media to keep consumers up-to-date and engaged. ... >>

BizReport | Social Marketing March 29, 2012

Research: PR professionals embrace bloggers

Over 80% of PR professionals now work with bloggers to ensure their clients get the best coverage possible, according to new research by UK-based DWPub. ... >>

BizReport | Blogs & Content archives March 09, 2012

Women driving blogging

It's International Women's Day and what better way to highlight the cause than to report on new figures released today by NM Incite that show women are driving online blogging.... >>

BizReport | Blogs & Content archives January 30, 2012

Study finds huge drop in corporate blogging

A study of the Inc. 500 companies by the University of Massachusetts reveals that far less are adopting blogging as a social media tool today than they did a couple of years ago. ... >>

BizReport | Ecommerce archives December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with >>

BizReport | Social Marketing August 29, 2011

IZEA: More marketers paying for social media mentions

Over half of marketers have admitted to giving a social media publishers a reward of some type in the expectation their brand or company will be mentioned on that publisher's social network, according to the findings of a survey by... >>

BizReport | Blogs & Content archives February 04, 2011

M&S reaches out to bloggers

M&S is hoping to boost its profile by forging stronger links with top bloggers and online influencers.... >>

BizReport | Blogs & Content archives October 07, 2010

Large "message gap" identified between companies and blogs

Recent analysis of 158 corporate messages, including announcements, product launches, speeches and leadership announcements from 16 companies in the United States, Europe, Latin America and Asia, discovered a "message gap" between the press releases and corporate statements issued and the... >>

BizReport | Blogs & Content archives August 17, 2010

Companies perceive blogs as valuable marketing tools

eMarketer has found evidence that, while consumers may be moving on from blogs to other social channels such as networking and microblogging, the corporate world continues to perceive blogs as a useful channel via which to drive website traffic, improve... >>

BizReport | Blogs & Content archives August 09, 2010

Research: What happens on Twitter doesn't stay on Twitter

Twitter users are an influential bunch and, as new research from ExactTarget discovers, that influence extends well outside the micro-blogging platform into blogs, forums and even the living room.... >>

BizReport | Blogs & Content archives July 19, 2010

Sysomos defines the Blogger Generation

If you're looking for a bit of blog credibility or are simply wondering how to attract the blogging demographic, there is new information defining the blogger generation that could be helpful. Knowing who to target, who to hire to blog... >>

BizReport | Blogs & Content archives July 05, 2010

Consumers consider paid, sponsored bloggers less trustworthy

Is content by paid or sponsored bloggers seen as any more or less trustworthy than that provided via "earned" media? Apparently so. But this won't stop the growth of social media sponsorship. ... >>

BizReport | Blogs & Content archives June 08, 2010

Sysomos reveals blogger demographics

By analyzing over 100 million blog posts social media monitoring and analytics firm Sysomos created a picture of what today's blogger looks like. The results are largely unsurprising. ... >>

BizReport | Blogs & Content archives May 24, 2010

Nielsen: Time spent with socnets, blogs surges in U.K.

British Internet users spend the equivalent of one day each month online, according to new data released by the U.K. Online Measurement Company (UKOM), a 65% rise on three years ago. Nowadays more are searching for news than porn while... >>

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