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BizReport | Blogs & Content April 05, 2016

Parents turning to trend-setting bloggers, vloggers for children's fashion

Recent reports reveal that celebrity endorsements are not the powerful persuaders of purchase decisions once imagined. Instead, online influencers such as bloggers, vloggers, and even Instagrammers are the ones turning heads and, as Rakuten Marketing has found, that is even... >>

BizReport | Blogs & Content March 15, 2016

Google posts advice to bloggers who receive freebies for reviews

Bloggers - take note. Google wants you to disclose, be original and provide nofollow links in posts reviewed in exchange for free products.... >>

BizReport | Blogs & Content September 14, 2015

Freebies do not sway tech bloggers' reviews

New research reveals that bloggers who accept compensation for reviews actually feel empowered, not indebted, to those companies pitching products at them. ... >>

BizReport | Blogs & Content May 19, 2015

Bloggers more trustworthy than work colleagues, brands, and celebrities

What are the most-trusted sources of information? According to a survey by Affilinet, friends and family are the most trustworthy source, and brands are only slightly more trustworthy than politicians. ... >>

BizReport | Blogs & Content November 26, 2014

Blogs play an important role in the path to purchase

New research has revealed the significant role of blogs in the path to purchase, particularly among younger Internet users.... >>

BizReport | Blogs & Content June 25, 2013

Cityblis: Online fashion press room gets unique makeover

In a first for fashion, designer outlet website Cityblis has launched a unique online press room - a social information hub where the media and consumers can consume and contribute digital content.... >>

BizReport | Blogs & Content February 08, 2011

Blog posts wield more influence over time

A study from Stanford University has found that, over time, bloggers wield more influence than mainstream publications in areas such as entertainment and technology. ... >>

BizReport | Blogs & Content June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up.... >>

BizReport | Blogs & Content June 08, 2010

Sysomos reveals blogger demographics

By analyzing over 100 million blog posts social media monitoring and analytics firm Sysomos created a picture of what today's blogger looks like. The results are largely unsurprising. ... >>

BizReport | Social Marketing May 12, 2010

Sponsored conversations expected to grow

Sponsored conversations, which compensate social media users for discussing brands' products, grew to $46 million in 2009 and this growth is set to continue reaching $56.8 million this year, according to recent research by PQ Media.... >>

BizReport | Blogs & Content March 01, 2010

Five ways to encourage comments on your blog

After writing and publishing a blog post you sit back and wait for the comments to roll in. But, often than not, there's barely a trickle and in most cases, a complete drought. What can you do to increase comments... >>

BizReport | Social Marketing February 17, 2009

Pew: Twitter users young, social and mobile

Who are Twitter users and what do they use the micro-blogging site for? These questions and more are answered in the Pew Internet & American Life Project's most recent survey of online Americans. ... >>

BizReport | Blogs & Content January 07, 2009

China's Internet and blogging populations rise

In March last year, the number of Internet users in China surpassed that of the U.S., and now the number of bloggers in the Asian superpower is reaching new heights, too.... >>

BizReport | Blogs & Content October 20, 2008

Mom Central: Mom Bloggers powerful yet maverick

There's a powerful force moving among online blogs, a group with the ability to influence others and build strong brand awareness. Who are they? They are Mom Bloggers and Mom Central Consulting has just released the results of a survey... >>

BizReport | Research April 16, 2008

Consumers care about your green policies

Consumers are increasingly concerned about the environment, both from a personal and a corporate point of view. ... >>

BizReport | Blogs & Content August 07, 2007

Bloggers will soon be protected by US laws

The much-maligned commercial bloggers will soon have the support of the US government. Despite some wanting bloggers to have no protections, the US Congress is set to put the Free Flow of Information Act into motion. ... >>

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