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BizReport | Blogs & Content archives July 19, 2010
Sysomos defines the Blogger Generation
If you're looking for a bit of blog credibility or are simply wondering how to attract the blogging demographic, there is new information defining the blogger generation that could be helpful. Knowing who to target, who to hire to blog... >>
BizReport | Viral Marketing April 16, 2009
VideoEgg launches ad format for blogs
Video advertising network VideoEgg has launched a new ad format, created specifically for in blog advertising. The ad unit appears as a permanent strip across the top or bottom of the computer screen as readers scroll a blog page. The... >>
BizReport | Blogs & Content archives December 01, 2008
For bloggers, consumers it's all about relevance
Just four short years ago, most consumers didn't know a blog from a news organization's website. Now, it seems consumers have their own blogs and are horning in on so-called professional content sites. What does that mean for advertisers? More... >>
BizReport | Blogs & Content archives September 19, 2008
BuzzLogic invites conversation into ad network
Blogs may be the step-children of pure content sites, but advertisers are still willing to take a chance on blog advertising - as long as the blog in question touts a high level of influence. Enter BuzzLogic's new platform which... >>
BizReport | Blogs & Content archives March 11, 2008
comScore: Bloggers consume high rates of online information
Here is one more reason to target bloggers or to advertise on highly trafficked blogs: turns out bloggers don't just provide content. They consume it. According to a recent comScore study, bloggers are heavy consumers of news and entertainment content.... >>
BizReport | Blogs & Content archives January 21, 2008
Marketers may benefit from turning to blogs
They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too.... >>
BizReport | Trends & Ideas archives November 26, 2007
CCC, Newstex partner to license rights to blogs
A recent agreement between Newstex, an online aggregator service and the Copyright Clearance Center (CCC) could change the way consumers - and advertisers - look at blogs. The partnership would allow content creators to easily copyright their blogs, making the... >>
BizReport | Blogs & Content archives June 11, 2007
NBC allows widget syndication
A new form of syndication could bring even more traffic - and potential advertising resources - to the world of blogging. According to reports, NBC will allow content hungry bloggers to place video clips on websites through widgets. ... >>
BizReport | Blogs & Content archives May 31, 2007
Improve your content - boost ad sales
Content is king. Whether advertising on a news and information website, a personal blog or within the local attractions section of a tourist destination travelogue, the right content and the right ad can greatly impact advertisers' bottom lines. But first,... >>
BizReport | Trends & Ideas archives April 27, 2007
Advertisers opt-out of some RSS content
With the buzz about blog and RSS advertising why would a marketer opt-out of advertising on such platforms? Because of the inability to control what publishers put on their pages and the fear that the content might offend or annoy... >>
BizReport | Blogs & Content archives April 17, 2007
"Splogosphere" growing faster than ever
For about the blogosphere, the fastest growing segment of the Internet is now the splogosphere. According to the latest State of the Blogosphere report, between 3,000 and 7,000 splogs are created every day.... >>
BizReport | Research archives March 29, 2007
Marketers prefer social sites to mobile, gaming
According to a report from AdAge, though mobile and in-game advertising are garnering the most headlines this year, social marketing is actually leading the new media categories for advertising. ... >>
BizReport | Social Marketing March 19, 2007
New Podcast/Blog ad network geared to boomers
What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life.... >>
BizReport | Social Marketing March 02, 2007
Dada.net offers "Friend$" benefits
In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs.... >>
BizReport | Blogs & Content archives February 05, 2007
Federated Media partners comScore for blog metrics
As paid blogging continues to grow, a blog network and measuring company are pairing up to provide metrics for the new industry. Federated Media has announced it will partner with comScore Media Metrics to provide research.... >>
BizReport | Blogs & Content archives December 19, 2006
PayPerPost: Bloggers Must Disclose
PayPerPost, a leader in the relatively new world of paid blogging, has changed their Terms of Service, and are now requiring bloggers who are paid to post disclose that fact to their readers. The disclosure may be a site-wide statement... >>
BizReport | Blogs & Content archives December 18, 2006
“Conversations” Put RSS Feeds in Ads
A public relations firm and an RSS feed aggregator have joined forces to produce a new “Hosted Conversations” branded ad unit. Edelman PR and Newsgator say, the ad units contain an RSS feed of blogs and comments related to the... >>
BizReport | Advertising archives November 22, 2006
Ford Driving to Digital
In their ongoing efforts to turn business around, Ford will outlay more money than ever on advertising in 2007. In addition to increasing the advertising budget, the automaker will also change where and how they advertise, according to insiders.... >>
BizReport | Blogs & Content archives November 15, 2006
Reuters Partnering With Pluck
In a first-of-its-kind move, news syndication company Reuters will begin syndicating blogs. The partnership will join the news service with social media firm Pluck; along with the partnership, Reuters reportedly will invest in the firm. ... >>
BizReport | Research archives November 03, 2006
Quality Control Key For Marketers
In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same... >>
BizReport | Blogs & Content archives October 31, 2006
Blogging for Bucks?
Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a... >>
BizReport | Blogs & Content archives October 23, 2006
Blogs: Next PR Opportunity?
It looks that way as more and more public relations firms see the benefits of getting new products in to the hands of bloggers and await the buzz that begins building through word of mouth.... >>
BizReport | Blogs & Content archives September 28, 2006
Build Brand With Targeted Blogging
Many online e-tailers and content providers are utilizing RSS feeds and blogs in addition to traditional email marketing to drive consumers to their websites, increasing revenue by increasing traffic. Now big brands are beginning to advertise on blogs, which could... >>
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