In March last year, the number of Internet users in China surpassed that of the U.S., and now the number of bloggers in the Asian superpower is reaching new heights, too.... >>

BizReport | Blogs & Content November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Social Marketing October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist... >>

BizReport | Blogs & Content March 31, 2008

Yahoo targets women with Shine

Yahoo has joined the existing plethora of women’s sites having just launched a new online destination for women aged between 25 and 54.... >>

BizReport | Blogs & Content March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives.... >>

BizReport | Blogs & Content February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement.... >>

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