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BizReport | Blogs & Content archives April 08, 2016

Linking to copyrighted content does not constitute copyright infringement

There is a big difference between making content available and facilitating content discovery, according to the European Court of Justice who have just ruled on copyright infringement. ... >>

BizReport | Blogs & Content archives April 15, 2015

Blogs, social media not as important to B2B buying process as marketers assume

How much of an impact do social media and blogs have on the B2B buying cycle? Not much, according to a new report from KoMarketing.... >>

BizReport | Blogs & Content archives November 26, 2014

Blogs play an important role in the path to purchase

New research has revealed the significant role of blogs in the path to purchase, particularly among younger Internet users.... >>

BizReport | November 27, 2012

Tumblr NOT in top 10 U.S. most popular website list

An excited and overwhelmed David Karp announced to his staff at Tumblr today that the microblogging service has achieved a spot among the top ten sites in the U.S., but he was mistaken.... >>

BizReport | Social Marketing July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>

BizReport | Ecommerce archives August 03, 2009

New Google gadget enables easy e-commerce

A new gadget from Google Labs allows anyone to create a Google Checkout store in just a few simple steps. ... >>

BizReport | Ecommerce archives June 08, 2009

Target mixes up content with commerce

Retail behemoth Target is blurring the line between content and commerce with a new section on its website that will pack some editorial punch.... >>

BizReport | Blogs & Content archives January 07, 2009

China's Internet and blogging populations rise

In March last year, the number of Internet users in China surpassed that of the U.S., and now the number of bloggers in the Asian superpower is reaching new heights, too.... >>

BizReport | Blogs & Content archives November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Social Marketing October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist... >>

BizReport | Blogs & Content archives March 31, 2008

Yahoo targets women with Shine

Yahoo has joined the existing plethora of women’s sites having just launched a new online destination for women aged between 25 and 54.... >>

BizReport | Blogs & Content archives March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives.... >>

BizReport | Blogs & Content archives February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement.... >>