A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives.... >>

BizReport | Blogs & Content February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement.... >>

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Super Bowl ads 'blog buzz' measured