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BizReport | Advertising March 07, 2012

Entire UK town in QR code, NFC advertising trial

QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>

BizReport | Advertising November 05, 2009

BIA/Kelsey: DOOH revenues to reach $3.7 billion by 2013

Look for more and more advertising capital to be pushed toward Digital Out Of Home (DOOH) networks over the next three years. According to the latest forecast from BIA/Kelsey Group the DOOH spend will reach up to $3.7 billion in... >>