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BizReport | Advertising November 09, 2015

Top 5 tips to improve Big Data use

With the wealth of data out there, it is surprising that more campaigns aren't raging successes. The problem, according to one expert, is in how brands use - or don't use - big data. Here's how you can better use... >>

BizReport | Advertising July 09, 2013

Monetate: Big data pushing personalization

More businesses are investing in big data, but many continue to use that data incorrectly. Or not at all, in some cases. A new infographic out from Monetate shows how online businesses are - and aren't - utilizing data to... >>

BizReport | Advertising January 21, 2013

Report: Data spending will surge in 2013

One 2012 trend that looks to become even bigger in 2013? Data spending. A new report out this week indicates many brands will be focused on data throughout the year - better data analysis and better data collection will be... >>

BizReport | Advertising January 18, 2013

Survey: Big data still not a solution for many brands

As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>

BizReport | Advertising September 11, 2012

Lyris release offers assist with Big Data

Big data is again making headlines, this time with digital marketing hub Lyris at the forefront. This week marks the launch of the new Lyris ONE platform, set up to offer online brands an assist when it comes to collecting,... >>

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