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Recent studies have noted that more and more shoppers want to contact their brands of choice via social media. But they're also still calling, and for businesses who use call centers to help with the overflow, that may be a... >>
How confident are UK marketers with handling 'big data'? Not very, according to a new survey by GfK for the Guardian Media Network, and those using big data still have work to do to convince consumers of its benefits.... >>
This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.... >>
Privacy concerns lead to consumers providing false data to websites, or the avoidance of giving information they don't think is necessary, according to two new research papers by the Australian Communications and Media Authority (ACMA) and US-based not-for-profit Customer Commons.... >>
More than two-thirds of Internet users across several countries would choose a "do not track" feature if it was readily available, according to new research from technology analysis firm Ovum. ... >>
As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>
While a lot of headlines are touting the benefits of Big Data, a new report out from Roambi indicates that while the data is there, businesses are utilizing it as they could. Up to half of business data is wasted,... >>
As more brands move into the online space better ways of targeting consumers is important. Data that identifies customers and helps brands serve the right content and ads is crucial. One problem is finding the right data and knowing how... >>
Many conversations have begun over the big data concept in the past few years - from ways for brands to engage and target using big data to what big data actually is. One platform takes big data and puts that... >>
With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.... >>
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