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BizReport | Advertising archives June 27, 2016

Study: Still a disconnect between data, growth

The use of data analytics continues to be a challenging area for businesses. That's one key takeaway from the new 3Q Digital report, Modern Marketers: Addressing Today's Three Biggest Challenges to Growth. ... >>

BizReport | Advertising archives May 03, 2016

Ad Roundup: Releases focus on data

In today's advertising roundup, a trio of releases that are focused on the data and targeting side of online advertising. ... >>

BizReport | Advertising archives January 29, 2016

3 big data resolutions businesses should implement

According to several reports, brands can expect data to become a bigger player in their marketing strategies over the next year. One expert offers his top 3 resolutions for brands to implement this year. ... >>

BizReport | Trends & Ideas archives August 26, 2015

Data deluge drowning publishers

A new report from Forrester, commissioned by marketing automation software firm PubMatic, reveals that while marketers acknowledge real-time data leads to an increase in revenue, few receive real-time data.... >>

BizReport | Advertising archives July 07, 2015

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. ... >>

BizReport | Advertising archives January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact,... >>

BizReport | Trends & Ideas archives December 16, 2014

Big data investment up, but marketers still struggle with analysis

Investments in data-related marketing budgets are starting to pay off, according to a recent survey conducted by Infogroup at the DMA's latest Annual Conference in San Diego.... >>

BizReport | Advertising archives April 16, 2014

Consumers trust doctors and government with personal data more than they do advertisers

Consumers are increasingly concerned about how their data is stored and used but, according to new research from GfK, it is marketers and advertisers that are the least-trusted of all, less so than then government.... >>

BizReport | Advertising archives February 10, 2014

Performance display ads turn viewers into clickers

New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. ... >>

BizReport | Email Marketing January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. ... >>

BizReport | Research archives November 25, 2013

Study: Call centers face data collection, call overload issues

Recent studies have noted that more and more shoppers want to contact their brands of choice via social media. But they're also still calling, and for businesses who use call centers to help with the overflow, that may be a... >>

BizReport | Ecommerce archives September 17, 2013

Few UK marketers confident handling 'big data'

How confident are UK marketers with handling 'big data'? Not very, according to a new survey by GfK for the Guardian Media Network, and those using big data still have work to do to convince consumers of its benefits.... >>

BizReport | Advertising archives September 10, 2013

Ad Roundup: Content curation and international expansion

This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.... >>

BizReport | Ecommerce archives June 24, 2013

Consumers protect privacy with false personal information

Privacy concerns lead to consumers providing false data to websites, or the avoidance of giving information they don't think is necessary, according to two new research papers by the Australian Communications and Media Authority (ACMA) and US-based not-for-profit Customer Commons.... >>

BizReport | Internet February 07, 2013

Negative attitudes to data use breeding tomorrow's invisible consumers

More than two-thirds of Internet users across several countries would choose a "do not track" feature if it was readily available, according to new research from technology analysis firm Ovum. ... >>

BizReport | Advertising archives January 18, 2013

Survey: Big data still not a solution for many brands

As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>

BizReport | Advertising archives December 21, 2012

Roambi: Bulk of data not used by businesses

While a lot of headlines are touting the benefits of Big Data, a new report out from Roambi indicates that while the data is there, businesses are utilizing it as they could. Up to half of business data is wasted,... >>

BizReport | Advertising archives November 01, 2012

Lyris: How to make the most of big data

As more brands move into the online space better ways of targeting consumers is important. Data that identifies customers and helps brands serve the right content and ads is crucial. One problem is finding the right data and knowing how... >>

BizReport | Ecommerce archives September 07, 2012

Customer search engine puts marketers in control of big data

Many conversations have begun over the big data concept in the past few years - from ways for brands to engage and target using big data to what big data actually is. One platform takes big data and puts that... >>

BizReport | Advertising archives May 22, 2012

Genome: Yahoo's answer to big data analytics

With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.... >>

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