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BizReport | Mobile Marketing May 12, 2015

Benchmarks provide proof of mobile's effect on in-store sales

The much-maligned mobile banner ad has been given a boost, at least in terms of their effectiveness in driving retail sales, according to a new series of benchmarks released by 4INFO.... >>

BizReport | Mobile Marketing October 31, 2008

Marketers moving money into mobile marketing

A couple of new surveys reveal that spending on mobile marketing is expected to rise over the next few years, particularly across major UK brands, as marketers welcome its cost-effectiveness and targeting capabilities. ... >>

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