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BizReport | Research archives February 20, 2007

The best financial sites on the web

Financial sites are a great place to find upwardly mobile consumers in search of the next big thing. But is it just upwardly mobile consumers who are likely to visit these sites? And which sites will help advertisers garner the... >>

BizReport | Social Marketing January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience.... >>

BizReport | Search Marketing January 18, 2007

Microsoft's Targeting Features to Predict Behavior

Microsoft is nearly ready to unveil their new adCenter model, hoping the new capabilities will help gain ground in the war over keywords. On Wednesday they previewed one new feature that boasts the ability to predict behavior, keyword performance and... >>

BizReport | Advertising archives January 05, 2007

Targeting Ads To Drivers

Can you really target potential buyers while they are still inside their cars? A new system says yes, and they are proving it by targeted ads according to the radio station playing in cars as they pass by.... >>

BizReport | Research archives December 29, 2006

Empty Nesters, Big Online Spenders

A study from The Media Audit indicates that online marketers may need to change their targeting. According to the research, empty nesters spend more money than any other age group online. ... >>

BizReport | Research archives December 28, 2006

Microsoft To Target Using User Information

Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the Hotmail.com email property.... >>

BizReport | Research archives November 15, 2006

Behavioral Targeting Most Effective?

That is the belief of many Madison Avenue advertising executives. Compared with other forms of online targeting, behaviorally targeting ads is the best way to raise conversions, according to a new study.... >>

BizReport | Blogs & Content archives October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the... >>

BizReport | Research archives October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. ... >>

BizReport | Research archives October 05, 2006

Consumers Prefer National Language Over English

A research report entitled 'Can’t Read, Won’t Buy' has found that global online buying preferences are heavily influenced by local language use. Common Sense Advisory, the firm that conducted the study, analyzed over 2,400 consumers in Europe, Asia and South... >>

BizReport | Research archives September 28, 2006

Research Finds Companies Can Tell Surfers Apart

After the uproar over AOL releasing three months worth of search data, a research paper indicates that online content providers and e-tailers can indeed identify surfers from their browsing history. However, depending on the use of the information, identification could... >>

BizReport | Research archives September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue?... >>

BizReport | Advertising archives September 22, 2006

Jumpstart Not Phased By Yahoo Report

Yahoo may have put fear into many online automotive and financial advertisers with predictions of softness in those markets, but online advertiser Jumpstart Automotive Media isn’t biting.... >>

BizReport | Research archives September 13, 2006

Anti-Spyware Misses Google Ad Cookies

Could anti-spyware programs like McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender be impacting your bottom line by deleting Internet cookies? A new study from independent researcher Ben Edelman says yes.... >>

BizReport | Advertising archives September 07, 2006

Behavioral Ad Targeting Growing In Scope

With MSN debuting a new behavioral targeting advertising platform, more advertisers are wondering how behavioral targeting can help their own sales rates.... >>

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