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BizReport | Advertising archives December 06, 2007

Marketing tool matches behaviors to users, websites

If you think online advertising is 75% luck and 25% planning you aren't alone. Many marketers feel the same way when trying to predict which websites will gain the best campaign ROI or which ad consumers will engage with or... >>

BizReport | Research archives November 02, 2007

Group calls behavioral profiling "invasive"

In an effort to change the way some advertisers obtain information about users, the Center for Digital Democracy (CDD) and the US Public Interest Research Group (US PRIG) have sent a supplemental filing to the Federal Trade Commission citing privacy... >>

BizReport | Advertising archives November 01, 2007

AOL gives users behavioral targeting lesson

AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it. ... >>

BizReport | Advertising archives October 31, 2007

eXelate offers targeting exchange

Advertising exchanges are nothing new in the online marketing world, but a new service from eXelate is a little different. Rather than offering ads, they are offering delayed ads. ... >>

BizReport | Advertising archives October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. ... >>

BizReport | Research archives October 17, 2007

Acxiom launches behavioral targeting platform

Chalk up another solution for advertisers interested in better targeting methods. Acxiom this week has launched a new behavioral targeting platform that goes beyond typical past behaviors. The suite also gives context to user clicks.... >>

BizReport | Advertising archives September 19, 2007

Acxiom acquisition to improve targeting capabilities

Online marketers interested in better targeting options will likely be interested in a new development. Acxiom, an interactive marketing company, has purchased EchoTarget, an online targeting organization. With the merge, Acxiom's advertiser base will have more options in targeting ad... >>

BizReport | Research archives September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science.... >>

BizReport | Research archives September 13, 2007

Study: Marketers should take culture into consideration when targeting

Online marketers should not consider simply age or sex when setting up the targeting for future online campaigns. The latest Simultaneous Media Survey from BIGresearch indicates that culture is just as important.... >>

BizReport | Research archives September 06, 2007

How to targets users at home, work and play

Advertisers who think they can only target users in one place - at home, at work or in a social setting - should think again. SeeSaw Networks has created a workshop series that will teach marketers how to target users... >>

BizReport | Trends & Ideas archives September 05, 2007

Yahoo to purchase high ranking ad network

The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network. ... >>

BizReport | Social Marketing August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week.... >>

BizReport | Search Marketing August 01, 2007

Google puts different slant on behavioral targeting

Google believes that search patterns, identified at the time of a user’s search, are more relevant to search advertising than a deeper user profile built up over time. ... >>

BizReport | Advertising archives July 27, 2007

There are still obstacles to behavioral targeting

Targeting online ads according to past behavior is expected to reach the $1 billion mark in 2008, but according to some reports, there are still issues with this type of targeting. Is behavioral targeting right for your campaign?... >>

BizReport | Advertising archives July 25, 2007

AOL adds another ad firm to its arsenal

In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda.... >>

BizReport | Email Marketing July 16, 2007

Coremetrics testing behavioral email marketing tool

Testing of Coremetrics’ LIVEmail 2.0 has begun. The updated automated email marketing application will help marketers identify the right offers for the right recipients at the right time.... >>

BizReport | Advertising archives July 02, 2007

One-to-one marketing comes to display advertising

SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer.... >>

BizReport | Advertising archives June 13, 2007

How to target users by behavior

Online marketers can expect big things from behavioral targeting in the next five years. That is according to a new report from eMarketer which predicts spending in the behavioral category to reach $1 billion by 2008. However, before they can... >>

BizReport | Advertising archives June 12, 2007

Huge rise in use of behaviorally targeted ads predicted

A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years.... >>

BizReport | Research archives June 07, 2007

Microsoft could "unlock" user identity

Just how anonymous are users online habits? Maybe not as anonymous as they once thought. The question is, is this good for online marketers or not? ... >>

BizReport | Advertising archives May 31, 2007

Reach globally via UK media hubs

Advertisers wanting to engage a global audience may want to consider advertising with UK media hubs. That is the indication from a recent comScore survey which reveals that the majority of traffic to UK media websites are from outside the... >>

BizReport | Research archives April 10, 2007

Website teaches behavioral targeting secrets

Advertisers who are just getting into behavioral targeting may be missing out on crucial bits of information for their campaigns. A new website is trying to teach behavioral targeting secrets for automotive advertisers.... >>

BizReport | Research archives March 30, 2007

Celebrity gossip lures users

Marketers looking for an untapped marketplace may want to check out celebrity gossip and news websites. According to new research from Nielsen//Netratings, gossip sites showed a 40% increase in traffic.... >>

BizReport | Research archives March 27, 2007

How-to advice for targeting online consumers

Knowing how to correctly target an ad can be the difference in a successful online campaign and money thrown down the drain. Now, there is a tool marketers can use to better target the right user before the campaign begins.... >>

BizReport | Research archives March 01, 2007

Study shows targeting 18-34 year olds can pay off

In a surprising turn, a new study indicates that there are more young adults (under 35) with six-figure incomes than there are older adults (over 54) with six-figure incomes. The younger demographic is also spending more money, meaning that marketers... >>

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