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BizReport | Advertising archives June 11, 2009

Coremetrics launches AdTarget for behavioral marketers

Add another online face to the behavioral marketing fray. Coremetrics has launched AdTarget, aimed at reaching consumers with specific ads.... >>

BizReport | Advertising archives June 05, 2009

Tatto Media offers behavioral solution

Online advertising Tatto Media is quickly catching on with marketers. According to numbers from comScore, the networks has become the third largest advertising network worldwide, offering marketers a self-serve solution to behaviorally targeted ads.... >>

BizReport | Advertising archives April 20, 2009

Erik Matlick launches lead generation ad platform

There is a new player in town for marketers and publishers interested in lead generation. Erik Matlick, founding of PPC ad network IndustryBrains, is launching MadisonLogic this week, along with lead generation ad platform LeadFocus.... >>

BizReport | Advertising archives April 07, 2009

Is behavioral targeting really anonymous?

Practically since behavioral targeting became a norm setting in online marketing proponents and opponents have argued the anonymous factor. Companies and platforms offering behavioral targeting insist that there is no privacy risk in tracking anonymous users' online actions; privacy advocates... >>

BizReport | Advertising archives March 05, 2009

TRUSTe: Concerns about behavioral targeting decreasing

More consumers know their online behavior is being tracked, yet less find it unnerving, according to a new study from TRUSTe. ... >>

BizReport | Advertising archives February 24, 2009

eXelate's Optimization Lab uncovers interesting behaviors

Think you have behavioral targeting all figured out? Think again. New behaviors and trends are being found as researchers track how consumers are engaging with ads throughout eXelate's Optimization Lab.... >>

BizReport | Advertising archives January 26, 2009

Inflection Point Media launches B2B ad network

A new ad network has been launched by Inflection Point Media that combines search and behavioral targeting to identify users searching for business-related items. ... >>

BizReport | Advertising archives January 23, 2009

High spenders and frequent shoppers welcome personalized ads

Results from a survey into what consumers want from online advertising have revealed that a retailer's most attractive prospects show a clear preference for targeted and personalized advertising. ... >>

BizReport | Advertising archives October 07, 2008

New platform takes user behaviors into account

Are you getting the most from your targeting efforts? If you aren't using at least a little behavioral information, you may not be. But, how can marketers leverage user's past and present behaviors to better target? A new platform from... >>

BizReport | Advertising archives September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience... >>

BizReport | Trends & Ideas archives July 30, 2008

Nielsen embraces consumer personality profile mapping

Nielsen is adding consumer personality profile mapping to its Homescan Consumer Panel giving consumer packaged goods marketers the ability to track not only consumer purchasing habits, but the behaviors and personalities that drive those individuals to buy.... >>

BizReport | Advertising archives July 25, 2008

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown... >>

BizReport | Advertising archives July 22, 2008

ValueClick adds predictive behavioral targeting tool

A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. ... >>

BizReport | Advertising archives July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. ... >>

BizReport | Advertising archives June 05, 2008

Collective Media's Personifi purchase enhances targeting

Online advertising network Collective Media is beefing up their targeting abilities. This week they announced they were buying ad-targeting firm Personifi. The purchase solidifies the targeting capabilities of Collective Media's network, an important solution for online marketers. ... >>

BizReport | Ecommerce archives May 27, 2008

Revenue Science reveals summer segments

Marketers can now target seasonal audiences thanks to Revenue Science’s recently announced behavioral targeting technology.... >>

BizReport | Research archives April 14, 2008

Survey: Internet users find ad targeting "creepy"

Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up. ... >>

BizReport | Advertising archives April 14, 2008

aCerno: Predictive targeting ad network

A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach.... >>

BizReport | Advertising archives April 07, 2008

Yahoo's AMP to drive online ad revenues

Microsoft has issued Yahoo with an ultimatum - seal the deal in three weeks or risk a hostile takeover. But, could Yahoo have an ace up their sleeve to convince shareholders that Microsoft has undervalued their worth?... >>

BizReport | Research archives April 01, 2008

Internet users wary of behavioral tracking

The increasing use of behavioral targeting isn’t going un-noticed by Internet users, according to a new study. ... >>

BizReport | Trends & Ideas archives March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but... >>

BizReport | Advertising archives March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. ... >>

BizReport | Mobile Marketing February 14, 2008

UK mobile carriers join up to target users

There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile... >>

BizReport | Advertising archives January 31, 2008

TruEffect offers alternative to third-party cookies

A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers.... >>

BizReport | Social Marketing January 08, 2008

Social networking types revealed

Research was recently commissioned to identify the types of users of social networking websites MySpace and Facebook. The results revealed six distinct types.... >>

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