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BizReport | Advertising July 08, 2010

Report: Consumers want options in advertising

Many insiders in the newspaper industry poo-poo the idea of paywalls or pay-for-content models. A new report from Preference Central agrees with these pundits, but does show areas of hope within the newspaper/content segment. Particularly with advertising. According to the... >>

BizReport | Advertising June 14, 2010

Zogby: Behavioral targeting in public consciousness in a bad way

No one wants to think they're being watched by Big Brother, and that is exactly how many consumers see behaviorally targeted advertising. According to a recent Zogy poll more than 80% of US consumers believe behaviorally targeting ads is 'an... >>

BizReport | Advertising May 21, 2010

Small changes to privacy regs could have big impact

Two marketing professors in North America have completed a new study which indicates that even a small changes to privacy regulations could have a big impact on advertising effectiveness. They compared ad targeting in Europe, where online privacy is much... >>

BizReport | Advertising May 12, 2010

Resonate launches attitudinal targeting solution

A new targeting solution arrives today from Resonate Networks, this time designed to target consumers according to their beliefs. The platform is designed to help brands or organizations identify and then recruit consumers to become activists, donors or volunteers. Allowing... >>

BizReport | Research April 14, 2010

Report: 7% of devices delete flash cookies

New research out from Scout Analytics indicates that as much as 7% of devices are deleting flash cookies. What does it matter? It's another indicator that consumers are being proactive in the protection of their privacy online. The news comes... >>

BizReport | Advertising April 08, 2010

Study: Behavioral targeting doubles campaign revenue

When it comes to targeting, a recent study from The Network Advertising Initiative indicates behavioral targeting may be the biggest impactor. According to the study behaviorally targeted ads (served in 2009) gave marketers more than twice the revenue per ad... >>

BizReport | Advertising December 08, 2009

Zedo, eXelate partner for behavioral targeting

Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.... >>

BizReport | Advertising December 04, 2009

Ad targeting: IAB launches their first-ever consumer education campaign

Last year, research discovered that consumers found ad targeting "creepy". This week, the Interactive Advertising Bureau launched its first-ever campaign aimed at the public to educate consumers about the workings and benefits of targeted online advertising.... >>

BizReport | Ecommerce November 11, 2009

Survey: UK consumers don't mind being watched

When it comes to personalized ads, nearly three-quarters of UK consumers admit they don't mind Big Brother-type entities watching them. According to a recent survey from SDL Tridion, 74% of these consumers not only don't mind when businesses mine their... >>

BizReport | Law & Regulation October 16, 2009

U.K. and U.S. to scrutinize behavioral and price targeting

Officials in the U.K. and across the pond in the U.S. are investigating whether or not behavioral advertising and individually-targeted prices on the Internet violate the rights of consumers.... >>

BizReport | Research October 05, 2009

Study: All ages concerned with privacy issues

When it comes to private information it isn't only Boomers and Seniors who have concerns. Contrary to popular belief, the younger generations are also concerned about their private information - despite the fact that most have always used computers and... >>

BizReport | Advertising September 30, 2009

New study finds Americans reject tailored advertising

Consumers simply don't like being tracked online, and the more they know about how they're being tracked the less they like it. Such are the findings of a study, released today, by the universities of Pennsylvania and California, Berkeley. ... >>

BizReport | Mobile Marketing September 17, 2009

Microsoft launches behavioral targeting for mobile ads

Buyers of Microsoft's mobile display ad inventory are now able to take advantage of behavioral targeting tools similar to those already available to buyers of online inventory.... >>

BizReport | Advertising August 18, 2009

YuMe video ad network revs up behavioral targeting capabilities

A U.S.-based online video advertising platform is using advanced video tagging technology to enhance the behavioral targeting capability of its advertisers.... >>

BizReport | Advertising June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. ... >>

BizReport | Advertising June 11, 2009

Coremetrics launches AdTarget for behavioral marketers

Add another online face to the behavioral marketing fray. Coremetrics has launched AdTarget, aimed at reaching consumers with specific ads.... >>

BizReport | Advertising June 05, 2009

Tatto Media offers behavioral solution

Online advertising Tatto Media is quickly catching on with marketers. According to numbers from comScore, the networks has become the third largest advertising network worldwide, offering marketers a self-serve solution to behaviorally targeted ads.... >>

BizReport | Advertising April 20, 2009

Erik Matlick launches lead generation ad platform

There is a new player in town for marketers and publishers interested in lead generation. Erik Matlick, founding of PPC ad network IndustryBrains, is launching MadisonLogic this week, along with lead generation ad platform LeadFocus.... >>

BizReport | Advertising April 07, 2009

Is behavioral targeting really anonymous?

Practically since behavioral targeting became a norm setting in online marketing proponents and opponents have argued the anonymous factor. Companies and platforms offering behavioral targeting insist that there is no privacy risk in tracking anonymous users' online actions; privacy advocates... >>

BizReport | Advertising March 05, 2009

TRUSTe: Concerns about behavioral targeting decreasing

More consumers know their online behavior is being tracked, yet less find it unnerving, according to a new study from TRUSTe. ... >>

BizReport | Advertising February 24, 2009

eXelate's Optimization Lab uncovers interesting behaviors

Think you have behavioral targeting all figured out? Think again. New behaviors and trends are being found as researchers track how consumers are engaging with ads throughout eXelate's Optimization Lab.... >>

BizReport | Advertising January 26, 2009

Inflection Point Media launches B2B ad network

A new ad network has been launched by Inflection Point Media that combines search and behavioral targeting to identify users searching for business-related items. ... >>

BizReport | Advertising January 23, 2009

High spenders and frequent shoppers welcome personalized ads

Results from a survey into what consumers want from online advertising have revealed that a retailer's most attractive prospects show a clear preference for targeted and personalized advertising. ... >>

BizReport | Advertising October 07, 2008

New platform takes user behaviors into account

Are you getting the most from your targeting efforts? If you aren't using at least a little behavioral information, you may not be. But, how can marketers leverage user's past and present behaviors to better target? A new platform from... >>

BizReport | Advertising September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience... >>

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