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BizReport | Advertising March 26, 2010
NAI: Behaviorally-targeted online ads twice as effective
A new study from the Network Advertising Initiative claims behaviorally-targeted advertising is more than twice as effective as non-targeted advertising.... >>
BizReport | Advertising December 08, 2009
Yahoo gives users behavioral marketing insight, control
Yahoo has this week announced a new tool for its users that takes behavioral marketing one step further and allows ads to be targeted not only by user behavior, but by the user themselves. ... >>
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