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BizReport | Advertising archives July 07, 2015

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. ... >>

BizReport | Advertising archives March 26, 2010

NAI: Behaviorally-targeted online ads twice as effective

A new study from the Network Advertising Initiative claims behaviorally-targeted advertising is more than twice as effective as non-targeted advertising.... >>

BizReport | Advertising archives December 08, 2009

Yahoo gives users behavioral marketing insight, control

Yahoo has this week announced a new tool for its users that takes behavioral marketing one step further and allows ads to be targeted not only by user behavior, but by the user themselves. ... >>