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BizReport | Law & Regulation May 27, 2010

IAB wants pan-EU support before labeling behaviorally targeted ads

After an investigation into the use of behavioral data for tailored online ads and pricing, the U.K.'s Office of Fair Trading (OFT) is trying to hurry through a method of identifying such ads to consumers. ... >>

BizReport | Advertising May 03, 2010

UnsubCentral's tool empowers consumers within ad space

A new tool has been launched in the online space which could help brands, publishers and marketers better target messages to consumers - by allowing them to opt-out. Called Preference Central, the tool allows consumers to choose the types of... >>

BizReport | Advertising March 26, 2010

NAI: Behaviorally-targeted online ads twice as effective

A new study from the Network Advertising Initiative claims behaviorally-targeted advertising is more than twice as effective as non-targeted advertising.... >>

BizReport | Ecommerce February 15, 2010

Advertisers to benefit from Nectar, Yahoo partnership

One of the U.K.'s largest supermarket chains, Sainsbury's, has partnered with Yahoo to enable online advertisers to target consumers according to purchases made using their Nectar loyalty card. ... >>

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