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BizReport | Mobile Marketing December 07, 2016

'Beacosystem' driving billions of dollars in sales

Nearly all mobile owners use their device while in-store and, suggests research from beacon platform inMarket, while beacons are not yet present in large numbers of retail outlets where they are being used they are making their presence felt by... >>

BizReport | Mobile Marketing October 12, 2016

New beacon technology's power lies in its simplicity

Beacons have been around for some time now but adoption of the technology has been sluggish. Perhaps much of the lackluster attitude towards beacons has been the complexity of deployment. However, a newly launched product, Live Beacon, may be just... >>

BizReport | Mobile Marketing September 23, 2014

Excessive use of in-store beacon technology decreases app use

The overuse of beacons in-store can lead to a significant drop in app use, according to a new report from mobile platform firm inMarket.... >>

BizReport | Mobile Marketing August 14, 2014

Hi-tech, beacon-driven dummies enter British stores

Hi-tech dummies are gracing the floors and windows of some of the UK's high-end stores. Using beacon technology these mannequins can transmit information about what they're wearing to shoppers' smartphones.... >>

BizReport | Mobile Marketing June 18, 2014

iBeacon data reveals increased app usage in-store

The launch of beacons had many concerned that mobile users would become frustrated and inundated and end up deleting the relevant apps but new statistics released by iBeacon third-party supplier inMarket reveals this is not the case.... >>

BizReport | Mobile Marketing April 29, 2014

Shoppers warming to in-store opt-in mobile marketing

Beacons - the 2014 buzzword for retailers - may make more of an impact on mobile users than first thought. Despite privacy concerns surrounding use of consumer data and mobile security, a third of smartphone users in the UK say... >>

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