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BizReport | Mobile Marketing March 16, 2015
Juniper: 1.5 billion mobile boarding passes by 2019
Near-field communication technology is becoming popular in the ticketing world and, according to new research from Juniper Research, that technology will soon become commonplace with airline boarding passes.... >>
BizReport | Mobile Marketing January 17, 2014
Scanbuy: Barcode and NFC scans rise 33% year-on-year
Barcode and NFC scans rose significantly during the last month of 2013 compared with the previous year, according to new figures released by mobile engagement solutions provider Scanbuy. ... >>
BizReport | Mobile Marketing August 27, 2013
Health firm on-pack QR code campaign yields surprising results
When supplement manufacturer Doctor's Best began putting QR codes on the front of product labels to appeal to consumers, little did they know their target audience would show the least interest. ... >>
BizReport | Mobile Marketing January 18, 2013
More than 1 in 4 young mobile users scan QR codes
Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate than traditional... >>
BizReport | November 28, 2012
Black Friday: ScanLife records busiest QR code scanning day ever
Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.... >>
BizReport | November 19, 2012
6 in 10 Australians unfamiliar with QR codes
A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns. ... >>
BizReport | Advertising archives October 09, 2012
QR code response rates in print magazines higher than direct mail
New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. ... >>
BizReport | Mobile Marketing September 21, 2012
QR code scanning rises 218% in Spain
Across Europe, as smartphone adoption increases, more consumers than ever are using their mobile devices to interact with QR Codes, according to recent figures from comScore.... >>
BizReport | Mobile Marketing September 13, 2012
91% of men have scanned a barcode while shopping
New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile than women, but they also make more use of barcode scanners.... >>
BizReport | Trends & Ideas archives July 25, 2012
Shadows cast on Korean QR Code campaign
When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>
BizReport | Mobile Marketing May 04, 2012
Mobile: Quarter of Germans have used QR codes
QR codes are gaining acceptance in Germany with nearly a quarter of the population having used one, according to a new survey from market research firm SKOPOS.... >>
BizReport | Advertising archives March 07, 2012
Entire UK town in QR code, NFC advertising trial
QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>
BizReport | Mobile Marketing February 13, 2012
Writing is on the subway walls for PayPal QR code campaign
PayPal has launched a QR campaign down in Singapore's subway system to tempt loved-up commuters to purchase Valentine's gifts while on-the-go.... >>
BizReport | Trends & Ideas archives February 02, 2012
USPS to propose repeat mobile barcode promo
Recognizing a trend in the use of QR codes by mailers the U.S. Postal Service is planning to re-run last summer's barcode promotion.... >>
BizReport | Mobile Marketing January 05, 2012
Report: Consumers curious about QR Codes
Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do... >>
BizReport | Mobile Marketing December 12, 2011
Singapore: QR Codes help time-starved commuters shop for groceries
Time-challenged commuters travelling on Singapore's transit system can now shop for groceries at two train stations using their smartphone and a barcode scanner. ... >>
BizReport | Mobile Marketing December 08, 2011
Starbucks customers wake up to mobile transactions
Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>
BizReport | Mobile Marketing October 20, 2011
Consumers getting little reward for QR Code use
While some marketers remain undecided about the effectiveness of QR Codes, so do some smartphone users. According to a survey conducted by research firm Russell Herder over half of repeat QR Code scanners only "sometimes" feel they have received something... >>
BizReport | Trends & Ideas archives August 09, 2011
QR codes to start appearing on Nissan vehicle window stickers
The auto industry is making good use of QR codes. Earlier this year the U.S. Transportation Department and the U.S. Environmental Protection Agency unveiled new designs for fuel efficiency information labels found on new vehicles and now Nissan are employing... >>
BizReport | Mobile Marketing August 08, 2011
Smartphone users asked where and why they scan QR Codes
QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them... >>
BizReport | Mobile Marketing May 09, 2011
QR codes take off, USPS encourages use in mailings
As the number of smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS are encouraging mailers to use the device on mailings. ... >>
BizReport | Mobile Marketing May 02, 2011
Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers
Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>
BizReport | Mobile Marketing April 14, 2011
Mobile trends: 2D barcodes more popular than 1D
More consumers are brandishing smartphones than ever before and, it seems, more consumers than ever before are using them to scan barcodes. Scanning of 2D barcodes, such as QR Codes, has overtaken scanning of 1D barcodes for the first time... >>
BizReport | Mobile Marketing May 21, 2009
Mobile marketers engage with 2D barcodes
We're hearing more and more about the use of mobile phones in-store, allowing marketers to reach consumers while they're making purchasing decisions by providing access to reviews or special promotions. Now, with the rise in use of camera-enabled mobile phones,... >>
BizReport | Mobile Marketing May 09, 2009
Mobile phones turn into barcode scanners
New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.... >>
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