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BizReport | Mobile Marketing August 27, 2013

Health firm on-pack QR code campaign yields surprising results

When supplement manufacturer Doctor's Best began putting QR codes on the front of product labels to appeal to consumers, little did they know their target audience would show the least interest. ... >>

BizReport | Mobile Marketing January 18, 2013

More than 1 in 4 young mobile users scan QR codes

Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate than traditional... >>

BizReport | November 28, 2012

Black Friday: ScanLife records busiest QR code scanning day ever

Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.... >>

BizReport | November 19, 2012

6 in 10 Australians unfamiliar with QR codes

A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns. ... >>

BizReport | Advertising October 09, 2012

QR code response rates in print magazines higher than direct mail

New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. ... >>

BizReport | Mobile Marketing September 21, 2012

QR code scanning rises 218% in Spain

Across Europe, as smartphone adoption increases, more consumers than ever are using their mobile devices to interact with QR Codes, according to recent figures from comScore.... >>

BizReport | Mobile Marketing September 13, 2012

91% of men have scanned a barcode while shopping

New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile than women, but they also make more use of barcode scanners.... >>

BizReport | Trends & Ideas July 25, 2012

Shadows cast on Korean QR Code campaign

When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>

BizReport | Mobile Marketing May 04, 2012

Mobile: Quarter of Germans have used QR codes

QR codes are gaining acceptance in Germany with nearly a quarter of the population having used one, according to a new survey from market research firm SKOPOS.... >>

BizReport | Advertising March 07, 2012

Entire UK town in QR code, NFC advertising trial

QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>

BizReport | Mobile Marketing February 13, 2012

Writing is on the subway walls for PayPal QR code campaign

PayPal has launched a QR campaign down in Singapore's subway system to tempt loved-up commuters to purchase Valentine's gifts while on-the-go.... >>

BizReport | Trends & Ideas February 02, 2012

USPS to propose repeat mobile barcode promo

Recognizing a trend in the use of QR codes by mailers the U.S. Postal Service is planning to re-run last summer's barcode promotion.... >>

BizReport | Mobile Marketing January 05, 2012

Report: Consumers curious about QR Codes

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do... >>

BizReport | Mobile Marketing December 12, 2011

Singapore: QR Codes help time-starved commuters shop for groceries

Time-challenged commuters travelling on Singapore's transit system can now shop for groceries at two train stations using their smartphone and a barcode scanner. ... >>

BizReport | Mobile Marketing December 08, 2011

Starbucks customers wake up to mobile transactions

Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>

BizReport | Mobile Marketing October 20, 2011

Consumers getting little reward for QR Code use

While some marketers remain undecided about the effectiveness of QR Codes, so do some smartphone users. According to a survey conducted by research firm Russell Herder over half of repeat QR Code scanners only "sometimes" feel they have received something... >>

BizReport | Trends & Ideas August 09, 2011

QR codes to start appearing on Nissan vehicle window stickers

The auto industry is making good use of QR codes. Earlier this year the U.S. Transportation Department and the U.S. Environmental Protection Agency unveiled new designs for fuel efficiency information labels found on new vehicles and now Nissan are employing... >>

BizReport | Mobile Marketing August 08, 2011

Smartphone users asked where and why they scan QR Codes

QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them... >>

BizReport | Mobile Marketing May 09, 2011

QR codes take off, USPS encourages use in mailings

As the number of smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS are encouraging mailers to use the device on mailings. ... >>

BizReport | Mobile Marketing May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>

BizReport | Mobile Marketing April 14, 2011

Mobile trends: 2D barcodes more popular than 1D

More consumers are brandishing smartphones than ever before and, it seems, more consumers than ever before are using them to scan barcodes. Scanning of 2D barcodes, such as QR Codes, has overtaken scanning of 1D barcodes for the first time... >>

BizReport | Mobile Marketing May 21, 2009

Mobile marketers engage with 2D barcodes

We're hearing more and more about the use of mobile phones in-store, allowing marketers to reach consumers while they're making purchasing decisions by providing access to reviews or special promotions. Now, with the rise in use of camera-enabled mobile phones,... >>

BizReport | Mobile Marketing May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.... >>

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