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When supplement manufacturer Doctor's Best began putting QR codes on the front of product labels to appeal to consumers, little did they know their target audience would show the least interest. ... >>
Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate than traditional... >>
BizReport | November 28, 2012
Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.... >>
BizReport | November 19, 2012
A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns. ... >>
New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. ... >>
Across Europe, as smartphone adoption increases, more consumers than ever are using their mobile devices to interact with QR Codes, according to recent figures from comScore.... >>
New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile than women, but they also make more use of barcode scanners.... >>
When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>
QR codes are gaining acceptance in Germany with nearly a quarter of the population having used one, according to a new survey from market research firm SKOPOS.... >>
QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>
PayPal has launched a QR campaign down in Singapore's subway system to tempt loved-up commuters to purchase Valentine's gifts while on-the-go.... >>
Recognizing a trend in the use of QR codes by mailers the U.S. Postal Service is planning to re-run last summer's barcode promotion.... >>
Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do... >>
Time-challenged commuters travelling on Singapore's transit system can now shop for groceries at two train stations using their smartphone and a barcode scanner. ... >>
Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>
While some marketers remain undecided about the effectiveness of QR Codes, so do some smartphone users. According to a survey conducted by research firm Russell Herder over half of repeat QR Code scanners only "sometimes" feel they have received something... >>
The auto industry is making good use of QR codes. Earlier this year the U.S. Transportation Department and the U.S. Environmental Protection Agency unveiled new designs for fuel efficiency information labels found on new vehicles and now Nissan are employing... >>
QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them... >>
As the number of smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS are encouraging mailers to use the device on mailings. ... >>
Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>
More consumers are brandishing smartphones than ever before and, it seems, more consumers than ever before are using them to scan barcodes. Scanning of 2D barcodes, such as QR Codes, has overtaken scanning of 1D barcodes for the first time... >>
We're hearing more and more about the use of mobile phones in-store, allowing marketers to reach consumers while they're making purchasing decisions by providing access to reviews or special promotions. Now, with the rise in use of camera-enabled mobile phones,... >>
New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.... >>
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