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BizReport | Advertising January 13, 2014

Study: Most ads ignored because they aren't relevant

It's no secret that relevance matters to consumers, and not just on a content basis. But, according to new data out from Infolinks, 60% of consumers say they don't find traditional ads relevant. The study goes on to indicate that... >>

BizReport | Advertising June 07, 2013

Platform may offer solution to banner blindness problem

In 2012 more than $37 billion were spent on ads in the US, with more than 5 trillion display ad impressions served. And, while consumers see 63 ads per day on average only about 8% are clicking on those ads.... >>

BizReport | Advertising April 05, 2013

How to overcome banner blindness

Banner blindness is a huge concern for online brands. Because if advertising isn't 'seen' it cannot be engaged with, which means those ad dollars are wasted. Our expert offers his advice for overcoming banner blindness through relevance.... >>

BizReport | Advertising April 04, 2013

Why banner blindness needs more focus

In a recent study, Infolinks found that less than 5% of consumers felt advertising was 'relevant' to them. Without that relevance, consumers won't engage with ads. How can advertisers change this trend?... >>

BizReport | Advertising March 20, 2013

Survey: 60% of consumers are banner blind

A new survey isn't going to sit well with many advertisers - or publishers - as it indicates that most banner advertising is wasted. Not because the ads are poorly created but because consumers are 'blinded' to them.... >>

BizReport | Research September 05, 2007

Heavily formatted content dismissed as ads

The U.S. Census Bureau’s website was recently used to demonstrate that areas of a webpage that are heavily formatted are often overlooked by visitors.... >>