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BizReport | Advertising archives April 05, 2013

How to overcome banner blindness

Banner blindness is a huge concern for online brands. Because if advertising isn't 'seen' it cannot be engaged with, which means those ad dollars are wasted. Our expert offers his advice for overcoming banner blindness through relevance.... >>

BizReport | Advertising archives October 16, 2012

Infolinks release to curtail banner blindness?

While online display ad spending is forecast to grow over the coming year, there is still a problem with the segment: many shoppers don't 'see' display ads. Because of the proliferation of banners and other, more static ad features, these... >>

BizReport | Search Marketing February 08, 2012

eMarketer predicts 3 ad formats will dominate 2012

The majority of U.S. online ad spending will go on three formats over the next few years, according to a new forecast from eMarketer. ... >>

BizReport | Advertising archives April 25, 2011

AdKeeper: 57% scared to click banner ads

When AdKeeper and 24/7 Real Media commissioned research into why people don't click on banner ads they found a major reason was fear of what might happen if they did. ... >>

BizReport | Advertising archives September 17, 2010

CannedBanners offers banner solution

Prospecting for new clients and sales leads can be cumbersome endeavor for sales staff. A new solution from CannedBanners may make it a bit simpler. The DIY banner creation company has launched a new Flash banner ad feature, which allows... >>

BizReport | Advertising archives April 19, 2010

Platform makes banner creation simple

There is a new solution on the horizon for marketers wanting to create display banner ads. Canned Banners recently launched in the self-serve space, offering marketers with small budgets the ability to create banners quickly from templates.... >>

BizReport | Advertising archives October 14, 2009

Study: Sometimes, size really does matter

When it comes to banner advertising, size really does matter. That, according to a new study from digital ad solutions firm Eyeblaster. The Global Benchmark Report finds that standard banner ads perform better as larger sized adswhile the size for... >>

BizReport | Advertising archives March 19, 2009

New banner ad units make celebrity endorsements affordable

Recent surveys have shown that while consumers are being turned off by companies that sponsor sporting celebrities, especially those companies that are receiving bail out funds or are struggling financially, endorsement by famous athletes does increase brand favorability and purchase... >>

BizReport | Advertising archives March 16, 2009 removes ads to raise awareness of ads

The online edition of The Jerusalem Post entered into the spirit of the Jewish holiday of Purim by changing its appearance - it dropped all advertising on the site for 24 hours during the celebrations.... >>

BizReport | Advertising archives November 25, 2008

AdBrite introduces cost-per-click banner advertising

In a significant departure from traditional CPM rates, advertisers on ad exchange AdBrite can now pay for graphical banner advertising in the same way they pay for search placement and text ads.... >>

BizReport | Blogs & Content archives November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Ecommerce archives September 09, 2008

ShopAds meld e-commerce with display advertising

Banner blindness is driving advertisers to come up with more creative ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that.... >>

BizReport | Advertising archives August 05, 2008

Changing scenery cures newsletter banner blindness

Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect.... >>

BizReport | Mobile Marketing January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time.... >>

BizReport | Trends & Ideas archives July 15, 2007

New type of banner ad launched

A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way?... >>