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BizReport | Ecommerce August 21, 2014

Retale: 73% of parents to use mobile for back-to-school shopping

Location-based shopping platform Retale has released findings of a back-to-school shopping behavior survey that found mobile plays a significant retail role both in and outside of physical stores.... >>

BizReport | Social Marketing October 11, 2013

Instagram vs. Facebook: Images speak louder than words

A new study released by Expion reveals that back-to-school content on Instagram was more popular than Facebook's. ... >>

BizReport | Mobile Marketing September 02, 2012

Mobile moms' new tool for back-to-school shopping

Moms are using smartphone technology to get them through the stressful back-to-school shopping period, according to a new study from the Interactive Advertising Bureau and Meredith Corp. ... >>

BizReport | Ecommerce July 05, 2012

Back-to-school shopping forecast reveals better season ahead for retailers

The latest PriceGrabber Back-to-School Shopping Forecast reveals a brighter few months ahead than last year for retailers as consumers plan to spend more and spread out purchases in the run-up to the start of term. ... >>

BizReport | Ecommerce July 25, 2011

NRF: Economy forces parents to restrain BTS spending

The NRF's 2011 Back-to-School survey is out and it reveals that parents will be scouring bedroom closets and desks to take stock of what their children already have before making any purchase decisions. ... >>

BizReport | Ecommerce June 27, 2011

Consumers delay back-to-school spending, banking on last-minute offers

Many consumers intend to do their back-to-school shopping even later this year than they did in 2010. Why? They're hoping to take advantage of last-minute deals online, according to shopping website PriceGrabber. ... >>

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