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BizReport | Advertising June 30, 2015

Survey: Students, parents say localization key to buying

Retailers wanting to cash in on back to school shoppers may want to think more locally. That is the word from a new Eyeview survey which found a majority of both students and parents are influenced to make purchases because... >>

BizReport | Ecommerce July 30, 2014

Webrooming parents heading to physical stores for back-to-school purchases

A survey by Accenture reveals that physical stores remain popular with parents when it comes to embarking on their kids' back-to-school shopping spree. ... >>

BizReport | Ecommerce July 04, 2014

Yahoo: Mobile key for back to school shoppers

Summer is quickly approaching the half-way mark, and that has many retailers finalizing back to school plans and strategies. Yahoo Marketing is offering tips to help retailers make the most of the back to school season.... >>

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