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BizReport | Ecommerce July 21, 2016

Reports: Price to factor in most Back to School purchases

New data is out this week from Ebates, and the big takeaway is that price will dictate more back to school purchases this year. According to their survey more than half (55%) of parents say the price of items is... >>

BizReport | Ecommerce September 08, 2014

Euclid: BTS hits a high note

While many parents are still filling out kids' school supplies and clothing lists, the majority have finished shopping. And, according to one report, the results were good for retailers. Retail analysis hub Euclid reports significant increases to store traffic and... >>

BizReport | Ecommerce August 26, 2014

Retailers: How to improve sales now for back to school

Many American kids are already back in school, but that doesn't mean retailers should slack on back to school advertising. According to many experts, the back to school season will continue to be strong through September, and that leaves plenty... >>

BizReport | Advertising July 17, 2014

Merchants: What to expect for back to school

As August rushes toward us, marketers are finalizing plans for the big back-to-school rush. One expert offers his advice to help merchants key in on BTS trends.... >>

BizReport | Ecommerce August 06, 2012

How shoppers say they'll spend for school

The beginning of August in the US means back to school. One surprising trend in 2012 - more shoppers say they'll shop sales and generic brands this year than last year. While most back to school shoppers will lay out... >>

BizReport | Research August 06, 2009

NRF: Back to school blues?

There are two seasons marketers both dread and look forward to: holiday shopping and back to school shopping. Unfortunately, the 2009 back to school spend may fall shy of marketers hopes and expectations. According to the National Retail Federation's 2009... >>

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