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BizReport | Ecommerce archives July 24, 2017

Survey: College wins back to school spending

While the numbers are close, those families shopping for back to college supplies are expected to out-spend families shopping for K-12 supplies. That's the word from Deloitte's 2017 Back to College Survey; according to their research families with kids headed... >>

BizReport | Research archives July 12, 2017

Survey: Parents spending less on back to school this year

While some US schools released students for summer break less than a month ago, many families are already planning their back to school shopping. And, according to new data from Ebates, they're planning to spend less. ... >>

BizReport | Ecommerce archives September 07, 2016

BTS Wrap: In-store remains hotter than online

When it comes to buying back to school products, the in-store shoppers continue to outweigh those heading online. That's the word from a new Foresee report which notes that most BTS shoppers (72%) did their shopping in physical stores. ... >>

BizReport | Ecommerce archives August 23, 2016

Reports: BTS spend trending up

While most American kids head back to school this week, back to school shopping is far from over. That's the word from two new reports, which look at overall spending as well as trending purchases. ... >>

BizReport | Mobile Marketing July 22, 2016

Mobile's role in back to school shopping on the rise

Mobile's role in back to school shopping is increasing as the parents of school children research products, search for coupons, and even make purchases on their devices. ... >>

BizReport | Ecommerce archives June 02, 2016

Back-to-school shoppers turn to social during discovery process

Digital plays a leading role in the discovery process of back-to-school shoppers and Pinterest is becoming one of the leading online destinations. ... >>

BizReport | Advertising archives May 30, 2016

Trends to watch for back-to-school

While many children are still in school, it's never too early to prep for next year. That's where new data from HookLogic comes in. Researchers from HookLogic have examined more than $100 million in sales from June through September of... >>

BizReport | Mobile Marketing May 06, 2016

Consumers have already started back-to-school shopping

Too early for back-to-school marketing? No, concludes perhaps the first study for this year's school year. ... >>

BizReport | Trends & Ideas archives August 13, 2015

Parents relying less on social for back-to-school shopping

A new survey from Deloitte reveals that social is no longer the place for back-to-school shopping.... >>

BizReport | Ecommerce archives July 07, 2015

Report: BTS spending to increase

According to an upcoming National Retail Federation survey back to school shoppers are nearly evenly split on whether they'll spend more or the same on back to school items this year - but spending more is slightly edging out. Researchers... >>

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