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BizReport | Ecommerce archives July 23, 2019

Top 4 tips to improve BTS strategy

Most back to school purchases are still made in-store, but more and more consumers are using smartphones, laptops, and tablets to influence their purchases, to check pricing, and find deals. Here's how to build a strong back-to-school strategy. ... >>

BizReport | Advertising archives July 15, 2019

Reports: Look for strong BTS spending

Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion.... >>

BizReport | Advertising archives May 30, 2016

Trends to watch for back-to-school

While many children are still in school, it's never too early to prep for next year. That's where new data from HookLogic comes in. Researchers from HookLogic have examined more than $100 million in sales from June through September of... >>

BizReport | Social Marketing August 29, 2015

Reports: Brands are winning back to school

Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while... >>

BizReport | Ecommerce archives August 10, 2015

How brands can take stress from families BTS shopping

Back to school is one of the most important shopping seasons for retailers. It also presents a stressful time for families, which is why brands must emphasize a seamless, stress-free and fun shopping experience. Our expert shares his thoughts on... >>

BizReport | Advertising archives June 30, 2015

Survey: Students, parents say localization key to buying

Retailers wanting to cash in on back to school shoppers may want to think more locally. That is the word from a new Eyeview survey which found a majority of both students and parents are influenced to make purchases because... >>

BizReport | Ecommerce archives August 26, 2014

Retailers: How to improve sales now for back to school

Many American kids are already back in school, but that doesn't mean retailers should slack on back to school advertising. According to many experts, the back to school season will continue to be strong through September, and that leaves plenty... >>

BizReport | Advertising archives August 07, 2013

How brands can use back-to-school to engage holiday shoppers

The back to school shopping season is in full swing, but there is more to this shopping windfall than paper and pencil sales. According to one expert, the back to school season is an early chance for online brands to... >>

BizReport | Ecommerce archives August 05, 2013

Report: Sales important for kids, moms

Retailers: highlighting sales may be a big benefit this back to school season. That according to new data out from Wanderful Media. In a survey of back to school families, researchers found that kids (51%) are now helping to look... >>

BizReport | Ecommerce archives July 15, 2013

Study: Deal seekers looking online and off for back to school

This year more shoppers will be looking for back to school deals. According to new data from Offers.com nearly all back to school shoppers (97%) say they'll seek out deals for many school items on their lists. Meanwhile all this... >>

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