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BizReport | Ecommerce archives July 19, 2019

Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be... >>

BizReport | Ecommerce archives June 22, 2018

Report: BTS driven by in-store buys

While kids may be in the forefront of researching products online and adopting new retail technology, their parents are still counting on physical stores to make the final purchases. That's the word from new Cardlytics data which shows that most... >>

BizReport | Ecommerce archives July 07, 2016

Parents of children entering freshman year excel in back to school shopping via mobile

Parents plan to do more of their back to school shopping via mobile, according to new research released by The Rubicon Project, particularly parents of children entering freshman year at college.... >>

BizReport | Ecommerce archives August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Research archives August 06, 2015

Back to School stressful for parents

Turns out parents aren't just stressed about summer child care a good number are also stressing about getting back to school - the cost of supplies, finding the time to shop for supplies and dealing with crowds at malls and... >>

BizReport | Ecommerce archives October 13, 2014

Study: Retail slumping post back-to-school

The back to school shopping season didn't set any records, and since moms and dads stopping buying clothing, paper and pencils, retailers have seen a slump in sales. That according to new data out from Euclid. ... >>

BizReport | Ecommerce archives August 27, 2014

Parents give retailers advice on making back-to-school shopping more bearable

It is the last full week before the majority of schools in Britain start back, and new research from Savvy Marketing reveals just how many parents have left it until this late stage to do their back-to-school shopping and what... >>

BizReport | Social Marketing August 25, 2014

Report: More BTS campaigns going social

One trend during this back to school (BTS) season has been the impact of social marketing. More brands are adding hashtags or encouraging the sharing of images across social media to propel their brands farther. Crowdtap is breaking down the... >>

BizReport | Ecommerce archives August 14, 2014

Surveys: Moms pounding the retail pavement for back to school

Over the next few weeks moms across the US are going to make a dent in the family budget with back to school buys. According to new data out from Punchtab 'Mom Spending' will increase about 77% saying they'll spend... >>

BizReport | Ecommerce archives August 12, 2014

Survey: Most will cut back on back to school

If given the opportunity most shoppers would save - even back to school shoppers. That's the takeaway from new data out from Crucial.com which indicates more than half (57%) of back to school shoppers won't buy a new computer this... >>

BizReport | Advertising archives June 18, 2014

Studies: How to make the most of BTS, holiday campaigns

School may have just released for the summer for most US families, but for brands the back to school season is already here. According to new data out from PM Digital now is the time to engage back to school... >>

BizReport | Ecommerce archives July 29, 2013

Early back to school sales activity heading in One Direction

New data released by Google reveals 2013 is experiencing the earliest back to school shopping season ever with boy-band One Direction supplies an extremely popular option and mobile playing a key role in the search and purchase process. ... >>

BizReport | Ecommerce archives August 31, 2012

Rocket Fuel: Dads pushing more BTS buys

When it comes to back to school, retailers might want to spend a little time on Dad. While moms still make the bulk of back to school (BTS) buys, data from Rocket Fuel shows dads are taking on some of... >>

BizReport | Email Marketing August 17, 2011

Campaigner's Back To School Primer

With an expected $68 billion to be spent over the next six weeks as parents get kids ready to go back to school, marketers across the US are trying to get their share. New details from Campaigner may help marketers... >>

BizReport | Ecommerce archives August 02, 2011

Accenture: Half of BTS shoppers won't go online

A new prediction may push online retailers into a more active back-to-school (BTS) campaign mode. According to new data from Accenture, about half of BTS shoppers say they won't shop online at all this season, which means etailers really need... >>

BizReport | Ecommerce archives August 11, 2010

Back to school still heating up search engines

Are you keying in on the right search terms for back to school shopping? New data from Experian Hitwise sheds light on which back to school terms are hot this year, a big benefit for etailers because there is still... >>

BizReport | Ecommerce archives July 21, 2010

Shopping Trends: How to get more from ecommerce this year

With July waning away and August right around the corner, moms across the US are already planning their back to school shopping. Some moms are even planning their holiday shopping excursions, hoping to make some great deals along the way.... >>

BizReport | Research archives August 06, 2009

NRF: Back to school blues?

There are two seasons marketers both dread and look forward to: holiday shopping and back to school shopping. Unfortunately, the 2009 back to school spend may fall shy of marketers hopes and expectations. According to the National Retail Federation's 2009... >>

BizReport | Ecommerce archives June 19, 2009

Study: Back-to-School could help etailers

In most of the United States, school was just released for the summer but already parents are thinking about getting kids ready to go back to school - to the tune of about $250 per child. Good news for etailers,... >>

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