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BizReport | Ecommerce March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. ... >>

BizReport | Research January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>

BizReport | Research December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online... >>

BizReport | Social Marketing May 28, 2009

Baby Boomers abandoning Facebook?

At the start of the year they were flocking to Facebook, but now it seems they're leaving in droves. Inside Facebook's latest usage report shows that Baby Boomers were the only demographic to experience an overall drop in numbers.... >>

BizReport | Research March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. ... >>

BizReport | Research February 08, 2009

Which images motivate mature consumers?

As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services. ... >>

BizReport | Social Marketing October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist... >>

BizReport | Research September 18, 2007

Study: Boomers increasingly turn to PC, phone

Advertisers who are sticking with traditional media in the hopes of turning more Boomer consumers into buyers could be making a fundamental mistake. According to a recent study, instead of turning to television or newspapers, Boomers are increasingly turning to... >>

BizReport | Ecommerce May 29, 2007

Young adults prefer debit to credit for online payments

Online retailers need to implement a variety of payment options to ensure they are catering for younger consumers.... >>

BizReport | Research April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be.... >>

BizReport | Social Marketing March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life.... >>

BizReport | Social Marketing March 09, 2007

Boomers show advertisers life after 50

Just seven months after launching their portal catering to the tastes of the baby boomer generation, Eons.com has proven itself as a viable online platform. ... >>

BizReport | Search Marketing January 10, 2007

Web Savvy Seniors Get Cranky

Baby boomers and seniors can now use a new search engine that returns suitable site suggestions.... >>

BizReport | Research November 30, 2006

Affluent 30-Somethings are YouTube's Key Audience

According to recent studies into YouTube’s online audience, the majority of users aren’t teenagers and 20-somethings, they’re in their mid-30’s.... >>

BizReport | Research October 03, 2006

Research Shows Different “Boomer” Groups

Consumers 42 and older shouldn’t be placed in the same subgroups, according to a new study by Focalyst. It’s a joint venture between AARP and research firm Kandar.... >>

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