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BizReport | Advertising August 07, 2020

Top 4 strategies B2Bers can use to improve 2020 revenue

Though ecommerce is booming for many merchants online, the overall retail space has had a rough 2020 due to the Coronavirus pandemic and increasing worry from many consumers. And although consumers have rapidly adjusted to buying more online it can... >>

BizReport | Advertising archives June 02, 2016

Ad Roundup: B2B solutions launched

In today's advertising roundup, new data segments and a new partnership that should help B2B marketers better reach their intended targets. ... >>

BizReport | Advertising archives April 27, 2016

Study: Predictive analytics key for growth

For B2B brands, it isn't enough to measure what has happened in the past, marketers need to be able to better predict future growth and revenue numbers. That is the takeaway from new Radius research, which finds that when predictive... >>

BizReport | Advertising archives November 18, 2015

Expert: The biggest challenge for B2B brands

There is a wealth of information on the internet about advertising, analytics, ecommerce, business trends, but it can be hard for brands to get to the bottom of what these reports means. Will a piece of software really help a... >>

BizReport | Ecommerce archives October 08, 2015

Top 7 tips to increase B2B success

There is so much crowding in the online space that many businesses have trouble finding a solid foot-hold. Seven experts weigh in on how to better prepare your business for success.... >>

BizReport | Advertising archives January 09, 2014

DemandBase: Financials, Manufacturing leading B2B verticals

B2B brands are getting lift from three specific verticals: financial services, manufacturing and software/technology. That according to new data out from Demandbase which shows B2B clients on their platform are innovating and looking outside their traditional marketing options.... >>

BizReport | Advertising archives December 28, 2012

Unmetric, Bizo release plans to help brands in 2013

A new book and a social monitoring platform may help brands better compete by creating universal strategies and monitoring the social space.... >>

BizReport | Advertising archives October 17, 2012

Demandbase release offers company-targeted ads

B2B (business to business) brands take note: a new release from Demandbase allows you to target ads to the company level, increasing the relevancy and potentially increasing campaign ROI.... >>

BizReport | Advertising archives September 05, 2008

MerchantCircle launches B2B solution for local marketers

When the economy turns, local businesses are usually the hardest hit. Because local stores can't compete with big-box store discounts or because many of their suppliers simply go out of business, it is important to keep those communication lines open.... >>

BizReport | Social Marketing August 21, 2008

MeetingWave makes social networking social

If you're one of the thousands of people who believe that online social networking just isn't social enough, you've got a new outlet. MeetingWave is a new social application that helps users connect - offline. ... >>

BizReport | Advertising archives April 24, 2008

24/7, 4 publishers launch online ad network

Another advertising network is making its way to online advertisers, this time focused on business to business traffic and sales. 24/7 Real Media is partnering with Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill to create the... >>

BizReport | Advertising archives October 29, 2007

Outsell: digital to exceed print B2B revenues

For the first time in business-to-business (B2B) media, online and other digital revenues will be larger than print revenues. According to a recent report from Outsell Insights, in 2009, the change will occur with online avenues finally outreaching print for... >>

BizReport | Research archives August 31, 2007

B2B advertisers are more aggressive than B2C marketers

A joint study from the Association of National Advertisers and BtoB indicates marketers focusing on business to business (B2B) sales are more aggressive in using new media than advertisers focusing on business to consumer (B2C) sales.... >>

BizReport | Research archives April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. ... >>

BizReport | Search Marketing November 03, 2006

Online Marketing in Second Place

If you aren’t already marketing on the web you should be. According to a new whitepaper from Omniture, online marketing ranks second as the preferential advertising medium behind only in-person advertising efforts for B2B campaigns.... >>