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BizReport | Research September 11, 2009

PointRoll: Auto advertisers need rich media

Auto makers and automotive dealers have been some of the hardest hit during the recession in the US and around the world. A new report from PointRoll could be a help to advertisers still struggling to engage and convert consumers.... >>

BizReport | Advertising December 17, 2007

More auto ad dollars are moving online

Through 2011 automotive advertising will hold steady at about $40 billion per year. However, according to a new survey from The Kelsey Group more of those ad dollars will move online in the coming years as the audience continues to... >>