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BizReport | Advertising September 19, 2013

35% of US LinkedIn users in the market for a new car

Auto brand marketers have a new hunting ground - LinkedIn. New research from the social network for professionals has revealed a higher propensity for its members to be in the market for a new car than the US population in... >>

BizReport | November 14, 2012

Mobile consumers looking for a new car prefer websites to apps

New research from xAd and Telmetrics, using data from Nielsen, reveals differences in how smartphone and tablet users search for a new set of wheels, and how the mobile automotive search audience prefer mobile websites to apps. ... >>

BizReport | Advertising November 21, 2008

Ad network launched by DriverTV

Automotive website and video on demand online channel DriverTV has launched a content and advertising network; the new network will allow online publishers and marketers to pair up targeted overlay and display ads with relevant video content.... >>

BizReport | Advertising June 12, 2008

Auto industry online ad spending in overdrive

The automotive industry may have fallen behind retail in terms of overall ad spending, but online it’s got its pedal to the metal. ... >>

BizReport | Research March 11, 2008

Auto dealerships increasingly web savvy

Auto dealerships are becoming savvier in their use of the Internet and are spending more of their ad dollars online, according to a recent Kelsey Group survey. ... >>

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