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BizReport | Ecommerce February 16, 2017

Survey finds increased interest in online car buying

When it comes to buying a new car, no longer are people only going to car lots to 'kick the tires', as the saying goes. According to new data from eBay Advertising, a growing number of consumers are showing interest... >>

BizReport | Advertising May 11, 2015

Report: Look for auto brands to move local

Auto makers and dealers are making a comeback. From 2008 when many seemed unable to give cars away, lots are filling up and sales and looking up. And, according to new data out from BIA/Kelsey Group, their ad dollars are... >>

BizReport | Advertising May 05, 2014

How Twilio helped CarGurus increase calls, texts

CarGurus is the sixth largest and fastest automotive shopping website in the United States that connects more than 7 million online car shoppers with the best deals at local car dealerships. Recently, they tapped Twilio to help them better engage... >>

BizReport | Mobile Marketing January 27, 2014

Placed: Showrooming now mainstream in auto sector

It's no secret that an increasing number of consumers are taking their mobiles into grocery and big box stores as well as the local mall while shopping to comparison shop. In many categories that number of consumers is still relatively... >>

BizReport | Advertising July 23, 2010

Study: For auto, mobile banners top standard

Mobile may be the new black for automotive advertisers. According to a recent MediaMind study mobile banner ads outperformed standard and polite banners; conversion rates were also greater with mobile than with more traditional online formats. Researchers also found that... >>

BizReport | Search Marketing January 30, 2009

Search management tool to help auto dealers engage consumers

More than three-quarters of in-market car buyers start their vehicle online; however without the right search campaign in place auto dealers are likely to miss out on sales while competitors reap the rewards. A new solution from Reynolds Web Solutions... >>

BizReport | Advertising November 17, 2008

Burst Media launches auto ad network

A new vertical advertising network could impact automotive sales over the next few years, which could be hugely important with the slowing economy in the US. Auto buyers are few and far between; Burst Media has launched a behavioral targeting... >>

BizReport | Search Marketing August 05, 2008

Cobalt adds search tools to auto ad platform

Automotive advertisers have a few new tools with which to tweak their online advertising campaigns. Just in time for the fall buying season, Cobalt has rolled out a new set of tools for their PowerSearch platform to help auto marketers... >>

BizReport | Advertising November 13, 2007

Study: Auto marketers should target lifestyle hubs

A new study from ValueClick Media and Goodway 2.0 suggests that consumers are not as greatly influenced by "traditional" online marketing efforts. The study suggests that rather than typical automotive hubs, marketers should target across a broader range of online... >>

BizReport | Advertising May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online... >>

BizReport | Research March 19, 2007

Automakers steer more ad dollars online

Though automotive ads have seen a slight decline in overall spending, the industry is still the largest spend for United States consumers, with $21 billion in overall spending. How are they doing this? ... >>

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