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BizReport | Advertising archives January 19, 2018

Advertising will be 'rear-ended' by autonomous vehicles

While current hype would have many believe that fully autonomous vehicles are just around the corner, the reality is they are still a good few years away. That should not, however, stop marketers from considering how best they can inject... >>

BizReport | Mobile Marketing May 18, 2017

'Massive shift' in traditional consumer car buying journey

In just ten years, the way in which consumers approach the research and purchase of a new vehicle has changed dramatically. New research reveals the role of mobile in automotive sales. ... >>

BizReport | Trends & Ideas archives July 28, 2016

Automakers playing catchup with cybersecurity

The auto industry has seen several recalls over the past year due to highly publicized hacks of vehicles' electronic systems. Research from KPMG reveals the impact such hacks have on consumers' perception of car brands. ... >>

BizReport | Trends & Ideas archives July 13, 2016

4 in 10 interested in driverless cars

As countries around the globe begin to mull over laws and regulations needed for the future of driverless cars, new figures reveal there is real interest among the public.... >>

BizReport | Trends & Ideas archives July 21, 2015

Millennials keen in a growing connected car services market

Connected cars appeal to around half of all Millennials, according to recent research from investment forecasting platform nVest Ventures.... >>

BizReport | Trends & Ideas archives May 13, 2015

Google says some self-driving car accidents "unavoidable"

Following reports in the media that Google's self-driving car had been involved in several minor accidents, Google has released data and an explanation highlighting the car's success. ... >>

BizReport | Mobile Marketing March 31, 2015

Millennial car buyers still want face-to-face time at dealerships

Millennials may be overly reliant on their mobile devices, but when it comes to shopping for a car they still like to get face-to-face at a dealership.... >>

BizReport | Mobile Marketing August 19, 2014

Mobile, not social, is the channel Millennials use to shop for cars

A recent study from AutoTrader.com finds that social media is not driving car purchases, with just 1% using such sites to buy a vehicle. Mobile, on the other hand, is becoming a significant car-buying channel, particularly among Millennials.... >>

BizReport | Ecommerce archives June 03, 2014

Moms take lead in family auto research and purchase

When it comes to buying a new family car, moms take the lead in the decision-making process, according to new research from Cars.com, using online search to make the process easier. ... >>

BizReport | Ecommerce archives March 02, 2014

eBay UK sells one car every minute

eBay UK is an increasingly important channel for the automotive market, according to new figures released by eBay Advertising. ... >>

BizReport | Trends & Ideas archives August 09, 2011

QR codes to start appearing on Nissan vehicle window stickers

The auto industry is making good use of QR codes. Earlier this year the U.S. Transportation Department and the U.S. Environmental Protection Agency unveiled new designs for fuel efficiency information labels found on new vehicles and now Nissan are employing... >>

BizReport | Advertising archives March 16, 2011

Auto Survey: Consumers concerned about fuel efficiency

A new survey out from AdGenesis finds that, even before the upheaval in Libya and Egypt and before the Japanese earthquake, consumers were looking at fuel efficiency as their top concern for auto purchases. The resulting upheaval in the Middle... >>

BizReport | Ecommerce archives February 07, 2011

Car buyers spend majority of shopping time online

The results of a recent study will leave car manufacturers and dealers in no doubt the Internet is a consumer's first port of call and most important tool when researching new and used car vehicle purchases. ... >>

BizReport | Advertising archives November 15, 2009

Forecast: Short-term rebound for auto advertisers

Automakers and auto advertisers may push a bit more cash into the online realm in 2010, but according to one forecast, the upturn won't last long. Bad news for publishers and content companies with ties to the auto industry. ... >>

BizReport | Advertising archives March 25, 2009

Car companies focusing on SUVs

From the what-are-they-thinking file, a new report from comScore shows that automotive manufactures are focusing online ad efforts on SUVs rather than more fuel-efficient car models. Although many SUV models are now more fuel efficient or have hybrid versions available,... >>

BizReport | Search Marketing January 30, 2009

Search management tool to help auto dealers engage consumers

More than three-quarters of in-market car buyers start their vehicle online; however without the right search campaign in place auto dealers are likely to miss out on sales while competitors reap the rewards. A new solution from Reynolds Web Solutions... >>

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