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BizReport | Advertising archives November 13, 2009
Borrell: Auto industry online ad spend to rise next year
Spending by auto manufacturers and car dealers across the U.S. is set to shift up a gear next year, according to new research from Borrell Associates.... >>
BizReport | Research archives June 30, 2008
Online video a hit with car buyers
With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video.... >>
BizReport | Advertising archives May 10, 2007
Local online auto advertising set to rise
Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report.... >>
BizReport | Research archives April 16, 2007
Rise in consumers purchasing auto insurance online
Consumers are beginning to buy auto insurance policies online, whereas in recent years they went no further than obtaining online quotes.... >>
BizReport | Research archives April 10, 2007
Website teaches behavioral targeting secrets
Advertisers who are just getting into behavioral targeting may be missing out on crucial bits of information for their campaigns. A new website is trying to teach behavioral targeting secrets for automotive advertisers.... >>
BizReport | Research archives March 19, 2007
Automakers steer more ad dollars online
Though automotive ads have seen a slight decline in overall spending, the industry is still the largest spend for United States consumers, with $21 billion in overall spending. How are they doing this? ... >>
BizReport | Trends & Ideas archives March 08, 2007
Automakers use live chat to engage consumers
Forget product reviews and recommendations, automakers are taking the review process one step further by offering live chats to their customers. With live chat, users can talk anonymously without the pressure of being face to face.... >>
BizReport | Viral Marketing February 23, 2007
Pirelli’s online video ad featuring Uma Thurman aims high
Last week the tyre giant Pirelli launched a mega budget short film, designed only for web distribution, to promote their new tyres range “P Zero”. ... >>
BizReport | Internet January 03, 2007
Toyota's Hybrid Community Website Relaunched
Toyota is motoring into the world of user-generated content and community sites with a re-launch of its hybrid community website.... >>
BizReport | Trends & Ideas archives January 03, 2007
Microsoft Pimping Ford's Ride
Ford and Microsoft will unveil their new in-vehicle operating system at upcoming U.S. car shows.... >>
BizReport | Trends & Ideas archives January 03, 2007
Microsoft Pimping Ford's Ride
Ford and Microsoft will unveil their new in-vehicle operating system at upcoming U.S. car shows.... >>
BizReport | Ecommerce archives November 21, 2006
Nissan and Microsoft Extend Online Ad Deal
Nissan broadens its online presence by extending its online ad deal with Microsoft. ... >>
BizReport | Ecommerce archives November 21, 2006
Nissan and Microsoft Extend Online Ad Deal
Nissan broadens its online presence by extending its online ad deal with Microsoft. ... >>
BizReport | Research archives September 08, 2006
Outlook Good For Online Advertising Providers in 2007
In the short term, local online advertising providers have a lot to look forward to. A new report from Borrell Associates is calling for a banner year for local online advertisers in 2007. According to the report, the upswing for... >>
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