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BizReport | Advertising November 13, 2009

Borrell: Auto industry online ad spend to rise next year

Spending by auto manufacturers and car dealers across the U.S. is set to shift up a gear next year, according to new research from Borrell Associates.... >>

BizReport | Research June 30, 2008

Online video a hit with car buyers

With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video.... >>

BizReport | Advertising May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report.... >>

BizReport | Research April 16, 2007

Rise in consumers purchasing auto insurance online

Consumers are beginning to buy auto insurance policies online, whereas in recent years they went no further than obtaining online quotes.... >>

BizReport | Research April 10, 2007

Website teaches behavioral targeting secrets

Advertisers who are just getting into behavioral targeting may be missing out on crucial bits of information for their campaigns. A new website is trying to teach behavioral targeting secrets for automotive advertisers.... >>

BizReport | Research March 19, 2007

Automakers steer more ad dollars online

Though automotive ads have seen a slight decline in overall spending, the industry is still the largest spend for United States consumers, with $21 billion in overall spending. How are they doing this? ... >>

BizReport | Trends & Ideas March 08, 2007

Automakers use live chat to engage consumers

Forget product reviews and recommendations, automakers are taking the review process one step further by offering live chats to their customers. With live chat, users can talk anonymously without the pressure of being face to face.... >>

BizReport | Viral Marketing February 23, 2007

Pirelli’s online video ad featuring Uma Thurman aims high

Last week the tyre giant Pirelli launched a mega budget short film, designed only for web distribution, to promote their new tyres range “P Zero”. ... >>

BizReport | Internet January 03, 2007

Toyota's Hybrid Community Website Relaunched

Toyota is motoring into the world of user-generated content and community sites with a re-launch of its hybrid community website.... >>

BizReport | Trends & Ideas January 03, 2007

Microsoft Pimping Ford's Ride

Ford and Microsoft will unveil their new in-vehicle operating system at upcoming U.S. car shows.... >>

BizReport | Trends & Ideas January 03, 2007

Microsoft Pimping Ford's Ride

Ford and Microsoft will unveil their new in-vehicle operating system at upcoming U.S. car shows.... >>

BizReport | Ecommerce November 21, 2006

Nissan and Microsoft Extend Online Ad Deal

Nissan broadens its online presence by extending its online ad deal with Microsoft. ... >>

BizReport | Ecommerce November 21, 2006

Nissan and Microsoft Extend Online Ad Deal

Nissan broadens its online presence by extending its online ad deal with Microsoft. ... >>

BizReport | Research September 08, 2006

Outlook Good For Online Advertising Providers in 2007

In the short term, local online advertising providers have a lot to look forward to. A new report from Borrell Associates is calling for a banner year for local online advertisers in 2007. According to the report, the upswing for... >>

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