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BizReport | November 12, 2012

Luxury auto brands shifting TV ad dollars to online video

Luxury auto brands are increasing their use of digital marketing, according to new research from Martini Media, aligning their brands where their audience is spending time. ... >>

BizReport | Social Marketing June 01, 2012

Social, review sites key drivers of auto dealership selection

Social media and review sites are driving consumers' dealership choices, according to new research, but dealerships with in-house social media management aren't keeping pace. ... >>

BizReport | Research October 16, 2007

Online automobile buying process overwhelms users

The online automobile buying process is overwhelming U.S. consumers, causing many to abandon their searches after spending many frustrating hours on the big search engines.... >>

BizReport | Research October 11, 2007

Online automobile buyers like images and video

A new study by CarGurus.com, an online automobile community, found that a picture is worth a thousand words when it comes to advertising autos on the web. The proliferation of broadband means many more consumers are able, and want, to... >>

BizReport | Research October 09, 2007

Internet top source of info for auto purchases

More people are prepared to purchase a vehicle online now than they were 6 years ago, according to Capgeminiā€™s ninth annual global automotive study.... >>

BizReport | Research June 21, 2007

Internet primary source for auto buyers

A recent survey by DoubleClick Performics found that the internet is an important part of the buying process for consumers looking for automobiles. ... >>

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