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BizReport | Ecommerce February 15, 2010

Car dealerships to rev up web spend over next few years

Consumers are carrying out much of their car purchase research online which is why many car dealers are putting more of their marketing budgets into digital activity, according to recent research. However, not all car dealers are maximizing their listings.... >>

BizReport | Advertising November 15, 2009

Forecast: Short-term rebound for auto advertisers

Automakers and auto advertisers may push a bit more cash into the online realm in 2010, but according to one forecast, the upturn won't last long. Bad news for publishers and content companies with ties to the auto industry. ... >>

BizReport | Research November 02, 2009

Hyper-local platform drives retail sales online

A new platform from Goodway Group's online advertising network Beep! Automotive is having an interesting impact on local advertising. The platform, called Direct2Dealer, uses cross-channel advertising to engage and convert consumers. The platform gives local marketers the ability to target... >>

BizReport | Research September 11, 2009

PointRoll: Auto advertisers need rich media

Auto makers and automotive dealers have been some of the hardest hit during the recession in the US and around the world. A new report from PointRoll could be a help to advertisers still struggling to engage and convert consumers.... >>

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