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BizReport | Advertising August 23, 2018

Study finds auto shoppers open to suggestion

While auto buyers are known for their favorite brands, new data finds that auto loyalty may be fading into the sunset. In fact, data out from Valassis finds that consumers in-market for cars can be persuaded by both advertising and... >>

BizReport | Advertising January 12, 2015

Jivox tapped for auto ads

There is a new partnership in the online space that will increase auto dealers' ability to serve targeted, rich media ads to in-market consumers. Targeting, according to many experts, is becoming more key for both online and mobile campaigns, and... >>

BizReport | Mobile Marketing April 07, 2011

The connection between smartphone users and auto consumers

One more reason for automotive advertisers to enter or increase their presence in mobile. According to a new study from Greystripe, about 78% of consumers who plan to buy a car in the next year will use their smartphone or... >>

BizReport | Advertising July 22, 2010

Rocket Fuel Inc. taps BlueKai for optimized data

Thanks to intent data from online firm BlueKai, Rocket Fuel Inc. marketers were able to lower cost per action metrics by nearly 44%. Rocket Fuel Inc. used the information provided by BlueKai to fine-tune marketer campaigns according to marketers' core... >>

BizReport | Advertising November 15, 2009

Forecast: Short-term rebound for auto advertisers

Automakers and auto advertisers may push a bit more cash into the online realm in 2010, but according to one forecast, the upturn won't last long. Bad news for publishers and content companies with ties to the auto industry. ... >>

BizReport | Research September 11, 2009

PointRoll: Auto advertisers need rich media

Auto makers and automotive dealers have been some of the hardest hit during the recession in the US and around the world. A new report from PointRoll could be a help to advertisers still struggling to engage and convert consumers.... >>

BizReport | Advertising March 25, 2009

Car companies focusing on SUVs

From the what-are-they-thinking file, a new report from comScore shows that automotive manufactures are focusing online ad efforts on SUVs rather than more fuel-efficient car models. Although many SUV models are now more fuel efficient or have hybrid versions available,... >>

BizReport | Advertising November 21, 2008

Ad network launched by DriverTV

Automotive website and video on demand online channel DriverTV has launched a content and advertising network; the new network will allow online publishers and marketers to pair up targeted overlay and display ads with relevant video content.... >>

BizReport | Advertising June 11, 2008

Compete will power behavioral targeting for auto marketers

Both automakers and sellers are looking for more from the American consumer, but very few Americans are buying cars now. With gas prices soaring and mileage per gallon remaining the same or dropping, many are choosing to drive older cars... >>

BizReport | Advertising February 15, 2008

DMA: Auto retailers benefit from direct marketing

It isn't print ads and it isn't the internet. According to a recent Direct Marketing Association (DMA) report, auto retailers benefited most from direct marketing efforts in 2007. According to the report, retailers spent $7.3 billion on direct marketing efforts... >>