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BizReport | Internet June 22, 2017

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in.... >>

BizReport | Ecommerce February 17, 2017

Report IDs the next big tech products

We're just over a month into 2017, but technology isn't slowing down. From fun gadgets to the best working tech, First Insight identifies which products will be pushing consumer interest over the next few months. ... >>

BizReport | Social Marketing December 28, 2016

Expert: Video, social key to engagement

While social may be harder to navigate, and video more expensive to create these formats will be key for brand success in the New Year. So, according to one expert, will be augmented reality. ... >>

BizReport | Internet December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one... >>

BizReport | Trends & Ideas October 19, 2016

Report reveals impact of augmented reality on retail

Augmented reality is now a factor when consumers decide where to shop, according to new research from experiential marketing company, Interactions. ... >>

BizReport | Trends & Ideas August 22, 2016

AR/VR $162 billion growth forecast by 2020

A new report on the virtual and augmented reality industry reveals just how massive it will become, and it's not all about gaming. ... >>

BizReport | Ecommerce March 31, 2016

UK consumers see future of retail as buying with Bitcoin and drone deliveries

What does the future of shopping look like to people in the UK? According to a survey by Infomentum, by 2020 people expect to be using Bitcoin and augmented reality and 3D printing.... >>

BizReport | Internet November 26, 2014

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of... >>

BizReport | Mobile Marketing April 18, 2013

Image recognition and augmented reality trigger larger share of mobile activations in U.S. magazines

In the two years to the end of 2012, the number of mobile activations in the Top 100 US magazines by circulation has risen significantly. QR codes continue to be the dominant format but image-based and augmented reality activations are... >>

BizReport | November 08, 2012

AR to generate millions in revenues yet consumer awareness remains low

Hundreds of millions of dollars in revenue are to be generated by augmented reality technology in 2013, according to new research released by Juniper Research, despite consumer awareness in such technology being low. ... >>

BizReport | October 17, 2012

Chinese food e-commerce company plans 1,000 AR stores

One thousand empty stores are opening across China as Yihaodian prepares to launch a chain of 1,000 virtual supermarkets. No trolleys or baskets are needed, just a smartphone with augmented reality technology.... >>

BizReport | Trends & Ideas September 17, 2012

AR app downloads to hit 2.5 billion by 2017

All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new... >>

BizReport | Mobile Marketing February 02, 2012

Ypulse: Youths think AR apps as confusing, pointless as QR Codes

A new study published by Ypulse appears to show as much confusion surrounding mobile augmented reality technology as there is with QR Codes.... >>

BizReport | Mobile Marketing January 25, 2012

Readers go nuts for interactive magazine issue

When British lad mag Nuts partnered with augmented reality platform Blippar to create a special interactive edition of their publication they had no idea how their readers would react, but react they did as their campaign results show.... >>

BizReport | Internet August 31, 2011

Tomorrow's gamers want life to be a game

The gamers of the future don't want to be isolated, they want to take gaming to the next level and integrate it with the world and people around them, according to a new study conducted by Latitude Research. ... >>

BizReport | Trends & Ideas March 29, 2011

Nestle promotes Rio with AR campaign

Food giant Nestle is, quite literally, thinking outside of the box when it comes to promoting the film Rio on its cereal boxes. Augmented reality is being used where once a cheap, plastic toy would have sufficed.... >>

BizReport | Advertising February 03, 2011

Augmented reality catching the eye of advertisers

The use of augmented reality by major brands to advertise their products is driving interest in the technology from both developers and consumers, according to a new report from U.K.-based Juniper Research. ... >>

BizReport | Ecommerce August 03, 2010

Hearst taps metaio for augmented reality shopping channel

Over the past six months, augmented reality has become a buzzword of sorts for online marketers. Rather than only allowing a consumer to engage with an ad, augmented reality makes the consumer part of the ad by using facial recognition... >>

BizReport | Ecommerce July 14, 2010

Ben & Jerry's drop email in favor of social media marketing

Email, a standard marketing channel for most brands, has been dropped by Ben & Jerry's in the U.K., according to recent reports, as the ice-cream giant turns its attention to social media marketing.... >>

BizReport | Advertising July 07, 2010

PointRoll, Oddcast partner for augmented reality

There is a new reality in the online space and it doesn't require brands or advertisers to leave anything behind. A partnership between ad platform PointRoll and participation marketing firm Oddcast will augment banner ads with a dose of reality.... >>

BizReport | Trends & Ideas January 15, 2010

Hallmark brings augmented reality to the masses this Valentine's Day

The 100 year old greeting card firm looks to the future as it unveils the first in a line of augmented reality cards that, quite literally, give messages a new dimension. ... >>

BizReport | Mobile Marketing January 07, 2010

Mobile location-based and gaming AR apps to soar in next few years

Augmented reality is a topic that is becoming more and more talked about in mobile marketing circles. A new report from Juniper Research predicts that the number of mobile downloads featuring augmented reality content is set to soar over the... >>

BizReport | Advertising September 28, 2009

Interactive print ads make pixels sexy

Print media has recently seen some exciting innovations that bring together paper and digital media. A new campaign by Uruguayan agency Lowe Gingko has come up with an innovative way of merging print ads with mobile.... >>

BizReport | Advertising September 07, 2009

ARvertising: Space-age techniques engage consumers with print ads

How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality.... >>

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