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BizReport | Advertising February 01, 2018

Audibility measurement continues to thwart MRC

The audio element of digital advertising has become an increasingly attractive one for measurement purposes. However, it is not as easy to measure audibility as it is viewability. This poses a problem for advertisers on non-visual digital channels, such as... >>

BizReport | Advertising July 03, 2017

Podcast ad revenues forecast to double

A new IAB study reveals significant growth in podcast ad revenues during 2017 as more marketers take notice of this growing channel.... >>

BizReport | Trends & Ideas September 09, 2016

Ads in podcasts have massive reach, influence - but hard to measure

The power of podcasts has been revealed in recent research. Now, in the run up to the Interactive Advertising Bureau's second podcast event, new research reveals how podcasts affect the purchase intent of listeners. ... >>

BizReport | Advertising August 08, 2016

Podcast listeners receptive to advertising

More and more people are listening to podcasts and, according to recent research from media agency the7stars, most listeners are not alienated by advertising within the medium. ... >>

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