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BizReport | Advertising August 12, 2014

Platform extends audience targeting to friends

An extension to the Pursway platform should give marketers the ability to extend their reach across the online space. Pursway's platform helps brands bring targeting to scale by allowing them to target consumers who 'look like' their base of customers.... >>

BizReport | Advertising June 27, 2014

Top 3 tips to implement strong one-to-one campaigns

One-to-one marketing is the strategy marketers use to develop more personalized, meaningful and engaging relationships with consumers. Customers have become overwhelmed by marketing messages, so marketers need to find a way to provide more personalized interactions that resonate with customers.... >>

BizReport | Advertising April 28, 2014

Brands: Why your focus needs to become multi-cultural

Multi-cultural campaigns and multi-cultural ad targeting is nothing new to marketers, but as the world becomes more connected through mobile and online devices, it is becoming more important for brands to handle multi-cultural campaigns better.... >>

BizReport | Advertising January 15, 2014

Janrain: Mistargeted ads pushing more shoppers away from brands

It's no secret that targeting can miss the mark at times. But, a new study out from Janrain and Blue Research puts a disturbing spotlight on what can happen when ads are mistargeted - namely that some consumers will push... >>

BizReport | Advertising September 20, 2013

Monetate taps BlueKai for audience segmentation tool

A new tool, out this week from Monetate, is pushing the targeting space to a new level. Through the LiveAudience solution, brands can tap into past browsing behaviors to better target and personalize online experiences.... >>

BizReport | Advertising April 24, 2013

eXelate: 3rd party online data most important for brand campaigns

What kind of data to more advertisers and agencies believe is most important for their campaigns? For branding and direct response, the answer is 3rd party online. According to new data out from eXelate found that the want of 3rd... >>

BizReport | Advertising April 24, 2013

Bizo release targets based on business interests

Bizo has launched a new business data solution, set up to help brands engage all clients throughout the sales funnel - including B2B clients who may otherwise be missing from the data equation. Called Bizo Data Solutions, the platform extends... >>

BizReport | Advertising April 23, 2013

Report: Cost to reach job and car minded consumers rising

Blame it on the changing weather patterns if you must, but the cost to reach certain population segments is heating up - right along with the weather in North America. According to new data out from ChoiceStream, the advertiser cost... >>

BizReport | Advertising July 31, 2012

33Across extends Brand Graph with real-time insights

Social and interest graph operators 33Across are giving marketers superior demographic targeting options with the introduction of 52 new 'social personas'. ... >>

BizReport | Advertising August 16, 2011

eXelate taps comScore for audience segment verification

A new collaboration between eXelate and comScore may offer brands a more secure feeling in their data transactions. comScore will now be analyzing and verifying eXelate's audience segments giving advertisers more confidence in the process.... >>

BizReport | Advertising May 13, 2011

Study: Targeting = Success for many online marketers

Think you can get by in the digital space without targeting ads? Think again. Sure, you could try, but new research shows that audience targeting is helping marketers and agencies make more from their online ad spend. According to details... >>

BizReport | Advertising April 11, 2011

What audience data can do for you

Recently PubMatic launched a new on demand service for audience data, serving these bits of information in real time. Audience Data on Demand works by connecting publishers with third part audience data to better engage these consumers.... >>

BizReport | Advertising March 08, 2011

Bizo release targets business consumer segments

A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about... >>

BizReport | Research January 12, 2011

Reports: Ad targeting, SMB spending on the up in 2011

The future may not have a rosy hue, but businesses are responding to 2011 in high spirits. According to two new reports, businesses plan to increase their spending this year; part of that increase will be placed in audience targeting... >>

BizReport | Blogs & Content December 10, 2010

TVGuide.co.uk taps AudienceScience for targeting

In a move signaling the importance of not just providing content but targeting that content to subscribers, TVGuide.co.uk has tapped AudienceScience for precision targeting. The platform's Audience Gateway will give the online hub the ability to segment and precision target... >>

BizReport | Advertising August 05, 2010

Clearspring enters audience targeting

There is a new player in the audience targeting space. This week Clearspring launches their Audience Platform, using the abilities of a demand side platform with an ad exchange to help marketers reach their target audience through specific categories.... >>

BizReport | Blogs & Content June 10, 2010

Study: Targeting cornerstone to online conversions

In the past having a specific type of advertising - email, search, display - was the cornerstone of most online ad campaigns. But the online environment has changed and a new study from AudienceScience finds that targeting is now the... >>

BizReport | Advertising April 06, 2010

Webtrends adds deeper targeting capabilities

A new addition to the Webtrends Visitor Data Mart, releasing today, gives marketers the ability to segment consumers one to one. Through email, on-site, through CRM or even data warehousing, marketers can use the product to create more deeply seated... >>

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